NYT: Why Isn't The Toyota Prius a Star?
I know: it's been bugging me too. I mean, here we have "the world’s best-selling hybrid," a "must-have accessory for carbon-conscious show business players." A PC-mobile that's "cleaner than a smoking Beetle [and we know what it's been smoking, too]. Quieter than a roaring [where's the caps lock key when you need it] Mini. Able to leap through car pool lanes with a single occupant." And yet and Hollywood's going gaga over a multi-phallic race car from 1967. Sure, Speed Racer features a few vehicles described by The Old Gray Lady's picture captioneers as "post-petroleum cars." But c'mon! The Prius is… God! Well, it was/is His chariot. "God drove one, briefly, in 'Evan Almighty,' a [Bruce Almighty come lately] comedy that struggled at the box office when Universal released it last summer." Must've been the Prius. I'm not saying Michael Cieply's article reads like a press release for Toyota, but, as regular readers will know, I am. Why else would he include this little ditty (a.k.a. apologia)? "According to a Toyota spokeswoman the Prius goes from zero to 60 miles per hour in 10.1 seconds, but could go faster if, like the Lexus hybrid, it were tuned for performance rather than efficiency." And now, back to blogging real news.
More by Robert Farago