Is GM Kicking The Body-On-Frame Habit?
Big trucks have meant big profits for Detroit. Thanks to cheap oil, personal paranoia, a desire for an outdoor life that only the drudgery of daily commuting could provide, the fairer sex' natural desire to see ten miles ahead at all times and a federal fuel economy regulation loophole big enough to drive an Expedition through, The Big 2.8 managed to convince Americans that body-on-frame vehicles were just dandy for personal transportation. With gas price increases showing no signs of slowing, one of Detroit's biggest truck chassis addicts is looking at kicking the habit. Bloomberg reports that GM, yes GM, is developing a lighter replacement for its biggest SUVs (Yukotahburbelade) that won't
tow jack shit rely on a heavier pickup-truck frame. This, according to "people familiar with the effort." (Familiarity breeds PR.) It should be said (and soon will be) that GM has been relying on the same basic Silverado full-size truck platform its "light trucks" since 1965. Even if truck-framed transportation isn't about to disapper overnight, at least GM has taken the first steps to beating its addiction to "easy" profits. It has admitted it has a problem.
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