Ford Bringing Raft Of Euro Products Stateside
While FoMoCo puts lipstick on Volvo in hopes of a quick sale, it's quietly bringing several Ford Europe models to the U.S. in the hopes of reinvigorating small car and crossover sales. The Ford Fiesta imminent arrival is no secret, but Automotive News [sub] is reporting that Ford's next U.S. Focus will be European engineered on the global C1 platform. Ford's C-Max and Kuga– a pair of C1-based crossovers reflecting minivan and SUV influences (respectively) in the segment– will join their Euro brethren on this side of the pond. AN Europe [sub] spoke with Ford America President Mark Fields, who confirmed the importation schedule. "We really have to have the right cadence (and) marry up the cadence of freshenings between Europe, Asia-Pacific and North America," says Fields. "Leveraging scale by using common suppliers, you can't have one part of the world freshening a vehicle and assuming a year later another part of the world will do that." The range of FoMoCo's "Kinetic Design" kids heralds the demise of the current, lamentable Ameri-Focus and aged Escape. And not a moment too soon. But is it soon enough?