Chrysler: Minivan Sales Are Great! Uh, Good! Well, O.K. Ish.
Chrysler flackmeister Stuart Schorr didn't take kindly to Ford analyst George Pipa's comments about the decline and fall of the U.S. minivan market. On Chrysler's Firehouse.biz media blog, Schorr took on "the myth that shoppers are moving away from minivans." The numbers show last year's overall minivan sales (800k units industry-wide) were 18 percent lower than the previous year's. Yet Schorr still boasts that Chrysler's "retail [emphasis added] minivan sales are flat through the first quarter this year." Wait a minute. Isn't the goal supposed to be increased retail sales? Anyway, Schorr explains that the flatlined sales are part of "the overall 9 percent drop in industry sales" and "the reduction of our lineup to two models." Besides, "we cut our minivan fleet sales by 46 percent" (which has nothing to do with retail sales). The fact remains: minivan sales are down. Way down. And, if current trends continue, staying down. In fact, they're falling, both in absolute terms and as a percentage of vehicles sold. In case you were wondering.