New SEAT Concept Revealed

new seat concept revealed

SEAT is yet another Volkswagen brand with an identity crisis (besides Audi, Porsche, and VeeDub itself). For the past umpteen years, VW has been selling SEATs based on two chief characteristics: sporty and cheap. Unfortunately, some strange designs and an overlapping product range have left SEAT with flagging sales– despite the fact that many models are just better value VWs. At this point, the SEAT lineup consists of a very out of date B-segment car called the Ibiza, an old minivan that was co-badged with VW and Ford on sale since 1996 and four Golf-based cars that pretty much all look the same (Leon, Toledo, Altea, Altea XL). To help rescue sales and image from the inodoro, SEAT is set to show a new B-segment concept car at the Geneva Auto Show. The [working title] Bocanegra or Black Mouth looks pretty darn good– even if it is derivative of Mazda concepts and BMW production models. As usual, it's not coming to the U.S. or Canada, not even on vacation.

[Pixamo gallery of the new SEAT concept here]

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