KBB: Sebring is Design Winner

Frank Williams
by Frank Williams
kbb sebring is design winner

Chrysler cars are the industry's style leaders, at least according to Kelly Blue Book. In a press release dated yesterday, Chrysler proudly proclaims they won "Best Exterior Design – Non-Luxury Sedan/Coupe/Hatchback," one category of the 17 different KBB Brand Image Awards handed out at the New York Auto Show. The awards "recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public." The press release didn't say which specific model led to the award, but the Aspen and Town & Country are eliminated by the category. The PT Cruiser has been around since Bob Lutz was a Boy Scout and the 300's long over-due for a re-do. That leaves the Sebring as the style leader that "captured the attention and enthusiasm of the new-vehicle buying public." If the Sebring displays the essence of Chrysler's "brand attributes," that explains everything you need to know about why the company's on life support. Just sayin'.

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4 of 17 comments
  • Guyincognito Guyincognito on Mar 26, 2008

    Well it does have the most blackout trim ever applied to a C pillar.

  • Thoots Thoots on Mar 26, 2008

    I agree with the "on drugs" viewpoint. The only car on the road with more akward styling is the horrific new Accord sedan. And at least Honda had the restraing not to add a half-ton of nonsensical "garbage" styling details to its akward design, like Chrysler did. If the Sebring equates to "good styling," then it must only do so for people who "have no taste." Unfreakingbelievable!

  • Bancho Bancho on Mar 26, 2008

    guyincognito : Perhaps that can be a separate category next year? :)

  • Talldude07 Talldude07 on Mar 26, 2008

    Well like the old saying goes, beauty is in the eye of the beholder. Personaly I think the car is not truly ugly, but it looks like they tried too hard to make it stand out. I think if they changed a couple of things then it would be a decent looking sedan. IMO the new Accord is a much sexier looking beast than this Sebreng. The main difference is the Accord is selling at full MSRP while the sebreng has numerous "Incentives" to bring the tag down.