Fiat Set for American Production. Someday. Maybe.

Edward Niedermeyer
by Edward Niedermeyer
fiat set for american production someday maybe

Fiat is [still] planning on reintroducing its Alfa Romeo line to the United States "sometime after 2008." To ensure profitability in the face of a weak [s]reputation for quality[/s] dollar and a strong Euro, Reuters reports the company will/would have to manufacture at least some of its cars outside Europe. Fiat CEO Sergio Marchionne has indicated that Mexico is at the top of the list, although a Confederate tax break deal may be doable. Eventually. "We can think of producing [in the Americas] in the medium-long term," Marchionne opined. Which Alfa models would be produced or sold stateside remains equally unknown (unknowable?). The tasty 8C is likely to lead the charge; it's just about the only Alfa whose price premium can overcome the exchange rate. Meanwhile, big changes are in the air at Alfa. New CEO Luca De Meo says he hopes to "restore Alfa Romeo's place among premium brands by the time of its 100th anniversary on June 25, 2010." With new versions of Alfa mid- and full-sized sedans set to appear around that date, we reckon that's when we may see the Italian automaker's wares stateside. Or not.

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  • Mel23 Mel23 on Mar 10, 2008

    Ain't it wonderful to have a currency that isn't (for long) worth squat? And I thought Bricklin was blowing smoke when he said he planned to make his Chinese stuff in US plants. The guy was just ahead of his time.

  • Thinx Thinx on Mar 10, 2008

    Just wait till OPEC moves off the dollar - then we will be able to afford neither the cars NOR the petrol. Gee, Thanks a lot Greenspnanke!

  • Bill Wade Bill Wade on Mar 11, 2008
    # Thinx : March 10th, 2008 at 6:57 pm Just wait till OPEC moves off the dollar - then we will be able to afford neither the cars NOR the petrol. Gee, Thanks a lot Greenspnanke! $109+ this morning. It's becoming unaffordable regardless of the currency it's priced in. :(

  • Montgomery burns Montgomery burns on Mar 11, 2008

    I do miss the FIATs that I owned. A little finicky, yes, but loads of fun. I've actually been trolling eBay lately looking for one. Thinx: I'm afraid that "Greenpnanke" has been forced into reaction mode by the mess that our fearless leader has created.

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