Sneak Peak: Hyundai Genesis Superbowl Ad

Justin Berkowitz
by Justin Berkowitz

Yesterday, in our Super Bowl car ad guide, we speculated about what you'd be seeing from Hyundai. No need for guessing: Hyundai went ahead and posted both 30 second ads online. Our take: they look pretty good. Very simple, easy to follow (especially if you've had the standard game day spirits), and effective. Hyundai is just extending the image it has already staked out: value. They'll sell you the same car for less money, or more car for the same money. It works selling Sonatas to Corolla shoppers, and they've taken exactly the same approach here. "S-Class size for the price of the C-Class." Then they tell you it's got 375 horsepower. No green nonsense, no claims of inventing new market segments, and certainly no streams running through the woods. Just more for your money. What do you think?

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