Mazda Hooks-Up With Playboy

Robert Farago
by Robert Farago

Playboy and the Mazda MX-5 in the "2008 SCCA Playboy Mazda MX-5 Cup" race series. Hmmm. And there I was thinking that Playboy was all about ultra-expensive (or at least highly refined) European sports sedans, or at least something big, brutish and heavy on the testosterone. Unless they get actual Playboy bunnies to race the ultimate chick car (sorry guys, I know how great they are to drive), I can't really see the brand intersect. In the official press release, Jim Jordan, Mazda NA's [really] Alternative Marketing Manager, gave it a go. “This is a great way for us to grow the series and reach an audience of enthusiasts who may not have had the chance to see an MX-5 Cup race in person." They didn't have a chance to see the racing because it didn't have the T&A factor? How does that work? Never mind. Playboy's Vice President and Publisher Lou Mohn knows what's what. "“We look forward to putting all of Playboy’s brand assets into high gear to leverage this initiative and reach racing enthusiasts and Playboy fans alike.” In other words, we're going to give this sucker some good old-fashioned (i.e. pneumatic breasts and bleach blond hair) sex appeal. I dunno. Think it''ll work?

Robert Farago
Robert Farago

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  • Landcrusher Landcrusher on Dec 07, 2007

    Maybe the mustang, if you are retired. Maybe the Nissan, because it's a pretty brutal car. Otherwise, they are all chick cars. Especially the ones mentioned by d996. Just my opinion. I owned a Miata, but everyone seems to agree it's a chick car now, even me. When I bought the 1990 model, I got lots of dates with mine, but I don't think it still holds that ability.

  • Maxspivak Maxspivak on Dec 07, 2007

    Not the SLK. I see mostly middle-aged women in that. Maybe add BMW Z4 M P 911 Cabriolet, but it's $40K over $50k

  • Blunozer Blunozer on Dec 08, 2007

    I see more middle-aged men (with full white beards) driving Miatas than women. It actually convinced me to grow a beard myself. @quasimondo: The Mustang convertible is a "chick car"... Seriously. Unless in GT form and modified.

  • Sajeev Mehta Sajeev Mehta on Dec 08, 2007

    Maybe the 2008 SCCA Playboy Mazda MX-5 Cup would have that manly image if they used LS1 swap Miatas instead.