Hyundai Genesis: Let There Be 375 Horses!

Justin Berkowitz
by Justin Berkowitz

Hyundai is slowing releasing details about its upcoming luxury sedan , called the Genesis. What we already knew is that it's rear-wheel drive, and that Hyundai benchmarked the BMW 5-Series. Let's hope they leave out the too-small back seat and spine-jarring ride quality. An iDrive knock off is already confirmed. Although the base engine will be a 300 hp V6, Hyundai has previously stated that they were developing a V8 engine as well. Now we've got the goods, and Hyundai is reporting that the "Tau" V8 engine will have 375 equines. That puts it in good company of V8 engines from Mercedes (380), BMW (360), Lexus (340-380) and Acura (just kidding, they don't have a V8). If the eight-cylinder Genesis comes in at the $35k price point many are speculating, it'll probably be such a smash hit that it'll recall the original Lexus LS400. TTAC blogmeisters will be on hand to cover its debut at the Detroit Auto Show in January.

Justin Berkowitz
Justin Berkowitz

Immensely bored law student. I've also got 3 dogs.

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  • Sajeev Mehta Sajeev Mehta on Dec 04, 2007

    Wow, so we'll probably get RWD, a nice V8 and the usual luxury stuff (maybe not the nicest trimmings) for less than 40k? Lincoln and Cadillac should be ashamed of themselves. Their wimpy V6 rides just got out American'd by the South Koreans.

  • 50merc 50merc on Dec 04, 2007

    Why the concern over that Bentley-ish emblem? Going back to the early years of the automobile, scads of brands have used logos that incorporated wings, such as Cadillac, REO, Chrysler, Dodge and Plymouth. It may be as common as those phony coats of arms.

  • DearS DearS on Dec 05, 2007

    Imitation is the sincerest form of flattery....And It can seem like possibly ambiguity as well. I do not believe I am ambiguous and neither is any one else, So why the hell make me a car thats ambiguous. I guess its not for me or human consumption. Yet its being marketed as though it should be. Well I have no shoulds, so theres no question as to whether I should or should not buy it. I'm free to do as I please or am force to. Just kidding, the car does have its finer points. Likes its engine, luxuries and unselfishness. I guess they meant benevolence but wound up with a bit of ambiguity. Its a work in progress after all. We can all celebrate (that) life. In an Ideal society, perhaps benevolent people would be offered luxury vehicles at low prices. Imitation by a more able and benevolent corporation is something all can be grateful for and celebrate, by being happy to see one of these cars on the road. Hyundai is pushing for an Ideal society, and others will by for as well.

  • Martin Schwoerer Martin Schwoerer on Dec 05, 2007

    Yes yes it looks like a fine vehicle, but let's not forget that all Korean large cars (at least here in Europe) get discounted at around 50% after the initial buzz. You just don't buy a large car from an upstart; you wait until V3.2 at least, otherwise depreciation kills you. And while I am on a crabby note, what is it with the Hyundai and Kia brands? Where's the differentiation -- what's the difference in brand character? This being a TTAC pet peeve, we shouldn't give them a pass. That said, in Europe Hyundai and Kia are doing a great job of creating a quality rep for themselves. Local production, watertight guarantees, quite good products: they are on a good path. And mark my words, the new Kias that Peter Schreyer is sculpting will look fan bloody tastic, as a Brit might say.