Gaywheels' Lifestage Car Choices
Automakers spend tens of millions of dollars on consumer research, determining which of their vehicles best fits each demographic at what stage (i.e. age) of a consumer's life. Gaywheels seems to feel carmakers' marketeers are missing the GLBT boat. So they've put together a list of vehicles that "suit the four primary phases of gay life." Stage one: "Young, Single and on the Prowl." Car-up with the Volvo C30, Jeep Wrangler or Infiniti G37 Coupe. Stage Two: "Coupling Period." Move on to the Cadillac CTS, Lincoln MKX or VW Passat. Stage Three: "Partnered for Life." The new couple need a Mercedes GL-class, Buick Enclave or (pre-face lift?) Subaru Tribeca. Stage Four: [s]gay geezerhood[/s] "The Golden Years." Snag an Audi S5/A5, Jaguar XK convertible or Lexus LS 600h L. So where do the VW Beetle convertible, MX5, Porsche Boxster, PT Cruiser, MINI and VW Eos fit into any of this? Your guess is as good as mine.