Young Buyers Shun Domestics (Cars)

Frank Williams
by Frank Williams

No matter how many hip-hop artists they hire to shill their products, domestic carmakers just can't get through to younger buyers. Mediapost's Marketing Daily reports that a new J.D. Power survey shows that the younger carbuyers are, the more likely they are to avoid domestic nameplates. On the other hand, buyers who go for domestic vehicles are more likely to shun a particular vehicle because it's an import. The study also showed more domestic vehicle buyers are in the interior of the country while import buyers are more plentiful along the coasts. The reasons given for going with imports: perceived fuel economy, reliability, quality, depreciation. Domestic buyers go that way because of styling and cost. No matter which way they swing, consumers' decisions not to buy particular vehicles are most often based on consumer reviews on line, expert reviews, and manufacturer web site information.

Frank Williams
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  • Steven Lang Steven Lang on Dec 02, 2007

    Yeah, actually when I was in school a Z24 or a Cavalier convertible was considered a good buy for some. Then again, I grew up in the guido capital of the world where Camaros and Firebirds were as common as zits and fake gold chains. New Jersey... bad accents, bad taste, and in the 80's, REALLY bad hair. I looked at my yearbook picture recently and thought I was looking at two parts Bon Jovi one part Horseshack. Or was it really the other way around. The fast and furious crowd was left behind by Detroit a LONG time ago, and the rich kids in suburbia all want Audi's, Honda's, Toyota's and VW's.

  • Tankd0g Tankd0g on Dec 03, 2007
    Zero resale value and parents that want to dump them result in a wasteland of junk at the high schools. Ever met a kid the WANTS a Cavalier? Are you kidding? These kids are spending small fortunes on tuning these rust buckets just like Civic owners.
  • Ronin Ronin on Dec 03, 2007

    >>So.. you blame the consumer and his poor experience with the product and not the manufacturer of that product?? It's not that, it's just an internet thang, fostered by the longterm success of claiming victimhood and thereby getting to ascribe blame elsewhere. This phenomenon is a sort of intergenerational resentment. It gets to blame all manner of problems on another generation. It serves only to keep the masses in-fighting, and not watching where the real problems arise.

  • Ricky Spanish Ricky Spanish on Dec 03, 2007

    I love you Jill Wagner