The Mohaves and the Mohave-nots
There must be something lost in translation. The English-language version of Korea's Maeil Business web site is reporting that Kia will introduce a "premium large-sized" SUV in the U.S. next June. It'll have either a V6 or V8 engine (which would be Kia's first). So far so good. Then they give the original name of the vehicle as "Mohave," which we can only guess is their phonetic spelling of "Mojave," the concept vehicle on which it's based. BUT… now Kia is changing the name from that to "Borrego," after "a desert situated in eastern San Diego, California." The reason for the name change? "Because the word 'Borrego' is more familiar to Americans than the original name 'Mohave.'" I wonder if they got that information from their design center in Irvine, California, which designed the
Mojave Mohave Borrego. If so, their marketing mavens need to get their heads out of Southern California and get in touch with the rest of the country before making such an assumption. Just sayin'.