GM's Malibu Smashes First-month Sales Target: 500 Cars
"The new Chevrolet Malibu has topped General Motors Corp's sales expectations in its debut month on the market by a wide margin, a senior GM executive told Reuters." Ironically enough given his moniker, this piece of good news arrived courtesy Maximum Bob Lutz. GM's Car Czar revealed that the artist formerly known as the world's largest automaker blew-out its 500-car sales target for the new 'Bu by 2500 units. While the numbers call into question (again) the wisdom of launching a $150m ad campaign for a new car without any "boots on the ground," why that's 300 percent better than [GM's] expectations! Bob reckons this is good news because "most Chevrolet dealers do not have a car because they're selling as fast as they get them." Or, alternatively, GM didn't make enough. And speaking of bad planning… "Lutz said GM had misjudged the relative demand for two new crossover utility vehicles built on the same platform: the Buick Enclave and the Saturn Outlook. 'It just shows you how the best laid plans go awry,' Lutz said. More specifically, "The Saturn Outlook has been a little slower than we expected. I think that's partly because there aren't enough Saturn dealers, and secondly, there isn't the brand awareness for Saturn." Not enough Saturn dealers? Wow.
More by Robert Farago