GM Launches New Toe Tag Sale
To be fair, every automaker and their mother is running some kind of year-end sale in the U.S. market; offering incentives, cash-back, discounts and finance deals to delay the deleterious effects of the downturn in new car sales. But GM's "Red Tag" sale is kind of special, in that it offers all of these deals in different amounts to different brands depending on the model and/or the model year. The passive construction workers at the Wall Street Journal describes it thus: "Dealers will use red tags on selected vehicles to advertise a lower price than what typically is asked. The discounted price includes a so-called factory-to-dealer incentive of as much as $1,000 on certain 2008 models, and is combined with other low-interest or cash-rebate offers that in rare cases are also available. On the remaining stock of 2007 models, GM is offering cash rebates or no-interest loans spanning five years in most cases… Chevrolet, Pontiac, Buick, GMC and Saturn products are covered under the program. GM's Saab and Cadillac brands are holding separate campaigns that revolve around the holidays." Why so much confusion? "GM generally has backed away from offering broad and sweeping incentive campaigns that make it appear the company's entire portfolio is on clearance." Even though it pretty much is.