GM Hybrid SUVs: NOW How Much Would You Pay?
In the second major case of a news organization delaying important information, The Detroit News reports today that GM inadvertently revealed prices for their new two-mode hybrid SUVs on October fifth. That's when a GM website listed the Chevy Tahoe two-wheel drive hybrid at $47,915; the four-wheel drive version at $50,720; and the GMC Yukon two-wheel drive hybrid at $48,370. That's big news. It's also wrong. "GM spokesman Terry Rhadigan said Monday the prices posted on the Web site 'were too low.' He declined to divulge what the pricing would be, saying only that it would be 'competitive.'" With what? Themselves! Rhadigan told the DTN that a loaded version of the same vehicle will cost more than its hybrid variant. Just in case potential consumers were planning on making an apples-to-apples comparison, GM won't be offering comparable hybrid and non-hybrid models. Sticking to the obfuscation theme, Marketing Maven Mark LaNeve told his hometown paper (last week) that hybrids will rack-up five to ten percent of total SUV sales. But "since we are in uncharted territory… we will adjust up or down to demand." The General may have to adjust DOWNWARDS from five percent of shrunken, sinking, full-size SUV sales? That doesn't sound good.
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