TTAC Kills "TWAT" Awards; New Name Needed STAT!
Relax. The BLANK awards will continue exactly as planned. Same nomination process (now closed), same writers’ comments, same press release, same no-holds-barred excoriation. It’s just that our ad guy (yes, we have an ad guy) is adamant: TWAT is an acronym too far. Potential advertisers (yes we have potential advertisers) can’t abide the locker room humor. I’ve made an executive decision to capitulate on this “issue” for the greater good (i.e. money), because TTAC needs more resources (i.e. money) to survive and thrive. In other words, needs must, and a pile of rolling garbage by any other name will still smell so sweet. Meanwhile, can you please help us devise a new, less sophomoric name? Suggestions below ASAP. We’ll use it tomorrow to start the official voting. Never a dull moment, eh?
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I vote that you rethink the decision. Nothing proposed here sums it all up better than TWAT. But maybe I'm just emotionally involved after a couple of years of living with TWAT.
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