McCormick: Sexy Appliances Will Save Detroit!
Detroit News columnist John McCormic joins the chorus of Detroit cheerleaders who echo GM Car Czar Bob Lutz' infamous rallying cry against the transplants' hugely popular products: "soulless appliances!" McCormick's rant was inspired by a Sin City tete-a-tete with ex-Toyota appliance maker and current Chrysler co-Veep Jim Press. After telegraphing the new Chrysler's new party line– damn! we're fast!– the auto scribe portrays Press as an exec on the horns of a dilemma. "Some customers really love the passion and emotion of cars," Press told Big Mac. "When you drive the Viper or the new Challenger, the hair on the back of your neck stands up." And then, a confession. "There are many customers who want to drive appliances and we've got to get better at giving them appliances." The answer? Give 'em both! And there you have it: a "new paradigm" for a resurgent Motown. "Press is not alone in recognizing this viewpoint. General Motors has been laboring hard over the last few years to create a new overall formula for dependable and engaging vehicles and the results are showing in the U.S. market. So too has Ford, although with more success on the dependable side of the equation than the appealing element." Hey, who can argue with that?
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