Daily Podcast: Pickup After Yourself
Although Justin wonders how the loss of "lifestyle" buyers may hurt pickup truck sales, I never held much truck with the idea that Urban Cowboy-ism accounted for the lion's share of the market. Maybe that's because I live in southern New England, where anyone who drives a pickup truck uses it to relieve lawn-crazed suburbanites and home makeover addicts of their hard-earned money. The SUVOA defends our right to drive big honking SUV's on the grounds that their owners cherish their occasional "full" utilization (i.e. nipping out for a pint of milk during a blizzard). So it's entirely possible that there are parts of the country where people buy pickups just so's they kin move their lava lamp and mattress to and from college, or schlep a picnic table-sized TV home from their local big box store in time for the game. But I adhere to the theories of psychologist Jean Piaget, who said if you've got a capability, you bloody well use it. That's some scary ass shit when applied to nuclear weapons, but it puts a halo 'round the pickup's head. After all, if it wasn't so easy to haul stuff, people wouldn't buy so much stuff– and that's not good news for an economy based on unbridled consumerism (as opposed to?). Anyway, when pickups fall down, there's scary times ahead. Yes sir. Sure is.
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