Honda UK Plays the Green Card
Autoblog Green reports that Honda UK has upbraided UK parents for not car pooling to school. "Nearly half of all parents who drive their children to school, take only one child in their car," Honda chided potential customers. "As a result there are over five million empty seats on Britain’s school run every day." What's more, "If these same parents drove a people carrier, like the six-seat Honda FR-V [you know, just for example], a staggering 942,596 cars would vanish from the roads during the school run." That's quite a claim (and a VERY strange image). But wait! There's a less Honda-intensive solution. "Honda’s research found that parents are able to share lifts – 60 per cent said they knew of another child within 500 metres of their home that attended the same school as their own child." That's the kind of PC stat that made us check the source: an internet opt-in survey on tickbox.net. Still, it's plenty clever PR. And we reckon it's only a matter of time before Honda's green strategy ramps-up on this side of the pond.