Jag Designer: We Don't Need No Stinkin' Badges!
I guess no one told Jaguar Design Boss Ian Callum that the British brand's forthcoming sale spells the end of his reign over the historic marque's sheetmetal. While Jag's new buyers will no doubt be glad to see the back end of Mr. Callum, Mr. Callum is busy worrying about the back end of future Jaguars. The design jeffe told just-auto [sub] that he's going to take the word 'jaguar' off the back of production cars. But not just yet. "When people see the XF they won't know what it is," Callum demurred. "So they will look for a name badge. That's why we've left it on, but put the leaper there as well, The name will go probably on production cars within two or three years." After explaining the philosophy behind the XF's front end– creating a schnoz that Jaguar founder Sir William Lyons could have penned– Callum predicted the new sedan's nose wasn't a one-off. "It's styling that you'll see on Jaguars more and more," he added. If ever a sentence cried-out for the word "hopefully," that one's it.
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