Wagons HO!

Martin Albright
by Martin Albright
wagons ho

If Mom and Dad had it, we don’t want it. The principle has been an article of faith since homo sapiens first stalked the savannah. Bouffant hairstyles? Brylcreem? Gedoutta here. Eighteen-hour girdles? Puh-lease. When it comes to vehicles, there’s nothing stodgier than Mom's old station wagon. If thirty or forty-somethings think about the genre at all, it’s with mocking derision. From National Lampoon’s “Family Truckster” to That 70’s Show’s Vista Cruiser, the station wagon is the ultimate icon of suburban conformity and, well, blah. It really IS your father’s Oldsmobile.

Station wagons were born just after the turn of the century. Resort hotels shuttled wealthy guests and their baggage to and from the railroad station in large, open-sided motor vehicles. By the early twenties, these “depot hacks” were fully enclosed. In the thirties, the wood-paneled trucks (a.k.a. “woodies”) somehow became a status symbol for America’s gin and tonic set (Country Squire indeed). After the war, the first steel bodied station wagon was suburban by name, suburban by nature. Hundreds of thousands of station wagons roamed the burgeoning 'burbs, proferred by all but the toniest car brands.

By the early eighties, the genre was kaput. Grown-up baby boomers would rather give up smoking pot than adopt the vehicles driven by their parents– even when their selfish genes forced them into more “responsible” transportation. Sales of the venerable station wagon dried up like a Death Valley rain puddle. Buyers flocked to the mini-van, a suburban version of the hippy love bus, and the SUV, a macho machine that helped them live out Walter Mitty fantasies of long treks through Marlboro country. Now that SUVs are PC pariahs and minivans makers continue to insist on building boring boxes, could American buyers be ready for a rebirth of the station wagon?

Some would say the genre never really died. Mercedes, Volvo and Saab have been building wagons since ever, appealing to a small but gradually increasing fan base of eccentrics, antique collectors and eccentric antique collectors. In 1995, Subaru butched-up their plain-Jane Legacy wagon with bigger tires and an aggressive grille (both obvious SUV cues). Sensibly enough, the company avoided the “station wagon” moniker, fearing that the name would connect the design to Mom and Dad’s vinyl-clad monstrosity. They called the Outback a “Sports Utility Wagon" and sold them by the boatload.

Although the Outback was but a blip on the automotive radar back in the days when SUV’s ruled the earth, it won a devoted following. The Volvo XC70 and Audi Allroad followed in the Outback’s muddy tracks. And now that the Outback and the other “macho wagons” have established credibility (especially in the Snow Belt), station wagons are starting to assume a more prominent role in manufacturers' fleets. The fact that DCX chose to introduce their chop top Dodge Magnum as a station wagon– rather than a four-door sedan– shows that at least ONE domestic manufacturer thinks a station wagon can be cool.

I’ve always believed wagons were God’s chosen vehicles. After all, what can a four-door sedan do that a station wagon can’t? Other than the sedan’s [highly subjective] advantage in the appearance department, nothing. Pistonheads will protest that station wagons don’t accelerate, corner or brake as well as their non-wagon counterparts. And no wonder; manufacturers usually delete the sedan’s high-performance parts from the station wagon's OEM equipment list. When a station wagon gets the right greasy bits (think WRX, Magnum SRT-8) their performance is pretty damn close to the trunk-equipped version– and they retain the utility that makes a wagon, well, a wagon.

Face it: utility rules. Driving to work is pretty much the same whether you’ve got a sedan, a wagon or a coupe. But try picking up a load of lumber at Home Depot, taking the family camping at Yellowstone or moving a couple of best buds across town. The station wagon’s versatility quickly makes itself known. The way back's extra storage capacity is easily accessible through the wagon's low and level tailgate. With fold flat seats and a mesh barrier (that keeps cargo from turning into ICBM’s), you can stack all and sundry to the roof. And the wagon’s longer roofline allows easier mounting of cargo like bicycles or kayaks– one reason forward-looking car companies market “sport wagons” to young, hip singles.

SUVs, of course, also offer some of these advantages. But they come with excessive size, lousy fuel economy and poor handling. Ah, but has the stodgy station wagon finally jettisoned its cultural baggage? Uh, no. But with the cost of fuel heading hovering around $3 a gallon, an increasing number of American buyers are willing to sacrifice style points for utility. I hate to say it, but maybe Mom wasn't so stupid after all.

Martin Albright
Martin Albright

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  • Joe C. Joe C. on Sep 14, 2006

    Martin - true, but I just don't like the looks of recent Volvos. I guess what I'm lamenting is any attempt by a US badge to design and market a visually appealing reasonably-sized mainstream wagon. The closest we've been offered recently: the Focus wagon, which wasn't a bad attempt, but is now quite dated; the Malibu Maxx, which just looks like Chevy couldn't decide between a wagon and a hatch; the PT Cruiser, which is small but useful and stylish (if you like the look); Magnum, which is sold more for its Hemi and bling factor than utility. On a recent trip to Canada, I could swear I spotted a Chevy Cobalt wagon. Maybe I was seeing things, but if not, why wouldn't it at least be offered in the states?

  • Joe C. Joe C. on Sep 14, 2006

    Oh, and Matrix/Vibe. But, in my mind they slot in the same smaller group as Mazda3, A3, Rio5, etc. Not as much utility in that size.

  • ToolGuy "Mr. President, no government agency, no think tank, and no polling firm knows more about the automobile customer than us. We talk to customers every day. As retail automotive dealerships, we are agnostic as to what we sell. Our business is to provide customers with vehicles that meet the needs of their budgets and lifestyles.”• How many lies can you fit into one paragraph?
  • Spamvw Three on the tree, even Generation X would have a hard time stealing one of those.
  • ToolGuy This trend of cyan wheels needs to end NOW.
  • Kwik_Shift Interesting nugget(s) of EV follies. https://x.com/WallStreetApes/status/1729212326237327708?s=20
  • SaulTigh I've said it before and I'll say it again...if you really cared about the environment you'd be encouraging everyone to drive a standard hybrid. Mature and reliable technology that uses less resources yet can still be conveniently driven cross country and use existing infrastructure.These young people have no concept of how far we've come. Cars were dirty, stinking things when I was a kid. They've never been cleaner. You hardly ever see a car smoking out the tail pipe or smell it running rich these days, even the most clapped out 20 year old POS. Hybrids are even cleaner.