Precast: Nissan Qashqai, Mulally Doolally?
Car names are a happy hunting ground for motoscribes and headline writers. Nissan Armada? Please. Versa? Vice springs immediately to mind (and not because of any other websites I may or may not have visited recently). I'm not sure if Nissan was trying to flummox the press when they settled on Qashqai as a name for their new "cute ute," but I reckon it's a big mistake. First, naming a vehicle after an obscure ethnic tribe is a bit too me-too, what with the Toureg already twisting tongues at VW dealerships worldwide. Second, the Qashqai are a semi-nomadic, Farsi-speaking Shia Muslim tribe based in southern Iran. Nuff said? Third, it's unpronounceable. I've scoured the web, and still can't find a phonetic spelling. (Little help?) And fourth, capitalizing on a tribe's identity without paying them for the privilege ain't exactly what I'd call PC. Meanwhile, Spinelli and I kick around Mr. Mulally's appointment at Ford. Figuratively speaking.