The Volkswagen brand had arrested its sales decline in the United States. After 18 consecutive months of decreased year-over-year volume, Volkswagen sales increased in October, November, December, and January.
• Everything but the Golf drops
• Golf R returns
• Total Golf sales up 138%
Granted, those increased sales appeared only in comparison to the prior year period, when Volkswagen was in the middle of an 18-month downward streak. Compared with the equivalent period two years earlier, VW of America sales tumbled 12% in October 2014, 14% in November, 23% in December, and 19% in January 2015. Moreover, the reported yeear-over-year improvements were mostly slight: 8% in October, 3% in November, 0.1% in December, and 0.04% in January.
Perhaps Volkswagen was simply regressing toward the mean, rather than stopping a oncoming train in its tracks. February volume slid 5% in a market which grew 5%.