As far as automotive marketing goes, atruck story is always going to appeal to your emotions. More so than any passenger car, truck buyers ask more from their pickups, put them through more strenuous tasks and treat them in a very different way.
It’s fitting, then, that Australia’s Ute has a similarly heart warming story, one that we can all connect with – even if the Ute was never sold here. (Read More…)
2016 will be a pivotal year for Holden’s Commodore-based Ute. Declining sales and shifting production capabilities could mean that the traditional Aussie Ute could become extinct, as both the Commodore and Ford Falcon Utes die off.
GM’s Australian Holden division has been developing the kind of big-bore RWD vehicles we tend to think of as being quintessentially American for quite some time. But every time GM hints at repatriating one of these old-school machines to its spiritual homeland in the states, something goes terribly wrong. One classic example of this disfunction was the offshoot of GM’s last effort to bring Holdens stateside as the Pontiac G8, the G8 Sport Truck, a rebadge of Holden’s Ute. The travails of the G8 have been well documented, but the Sport Truck was killed before it even had the chance to lose GM money and be cut along with the Pontiac brand. Now, just as the memory of that savage tease was fading, GM’s Mark Reuss reveals that the El Camino could be back after all.
I have a growing cache of Eugene El Caminos, and was going to break them out soon enough. But taking a stroll around San Mateo, I ran into three ’67s within a few blocks of each other, so let’s caminar down that long and fertile el camino of Chevy’s popular ute pickup, with this particularly popular year. And what’s that lurking in the garage? Let’s take a closer look: (Read More…)