J.D. Power and Associates on Tuesday released its study of in-car technology that showed many new car buyers either don’t use features available on their car or aren’t aware they exist.
According to the study, at least 20 percent of buyers haven’t used 16 of 33 features targeted by the study, including in-vehicle concierge services such as OnStar (43 percent); mobile Internet connectivity (38 percent); automatic parking aids (35 percent); heads-up displays (33 percent); and apps (32 percent).
Owners said their smartphones probably do all those things better, and who has time to learn systems when you have to text and drive anyway?
For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car.
The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.
So in other words, “Owners Pumped About Paying A Lot for Really Nice Cars.”
A recent study by iSeeCars.com shows men prefer brighter, bolder car colors — orange, brown and yellow — compared to women, who preferred more neutral colors such as gold, silver and beige. The study analyzed more than 25 million used cars and 200,000 shoppers.
Orange was the big polarizer for 2014; men were 25 percent more likely to pick that color than women. Last year’s popular picks for men, red and black, fell out of the top three this year in favor of brown and yellow.
Women’s picks of gold, silver and beige may have more to do with the segment in which females traditionally shop. iSeeCars said men’s interest in muscle cars can help explain the palette preferences.
Surprise! TTAC didn’t have a single writer at the Mazda MX-5 media preview. Instead, here’s a few different reviews of Japan’s favorite roadster from other outlets and a run-down of what you may have missed over the weekend.
One of the main criticisms of Generation Why is the lack of hard data to support this column’s ongoing thesis: that the lack of interest in car ownership among millenials is related to economics, rather than any sort of anti-car/pro-environment/pro-urban ideological shift among young people. Now, a key study from Deloitte confirms our initial hunch: young people want cars, but cannot afford them, and the notion of a car-free future, with walking, cycling and transit replacing the automobile (whether privately owned or shared via a service like Zipcar) is an unrealistic fantasy that somehow continues to have currency.
“Too Poor To Drive”. This is the gut level conclusion that’s been propagated in “Generation Why” since January, 2012, long before the theory gained currency in the broader automotive world. In the nearly two years since, the “kids aren’t interested in cars because of technology/the environment/urbanization” meme has held up tenaciously – and it’s not entirely false.
Why does it drive you nuts when other people around you are yakking away on their cell phones? It’s not the noise that distracts you. It’s hearing only one half on the conversation that is driving you mad. That according to a study by scientists at Cornell University, to be published in the journal Psychological Science. It could seriously impair your driving … (Read More…)