Tag: sponsoring

By on January 21, 2012

It used to be that car companies would kill to have their cars seen with stars. That seems to be changing if a frightening development in Melbourne is an indicator.  The Melbourne F1 Grand Prix used to attract spectators and sponsors with a celebrity race. The celebs of course did not race their own cars. To make it a fair and even-handed race where only driving skill decides, they were handed cars supplied by a sponsor. This year, the luminary laps are a scratch. Oh, there is no shortage of stars. There just aren’t any cars. The organizers could not find a sponsor that was able to supply the more than 25 cars needed. (Read More…)

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