Tag: MIlano

By on July 24, 2011


With perhaps the biggest margin of victory in 24 Hours of LeMons history, the Scuderia Limoni Alfa Romeo Milano took the win on laps at the Boston Tow Party and Overhead Cam-Bake by 96 laps over the second-place Near-Orbital Space Monkeys Mustang. It was a textbook performance for the second-ever Alfa Romeo LeMons victor: no black flags, no mechanical problems, almost no driver changes or fuel stops. (Read More…)

By on July 24, 2011


True, not every entry scattered its engine all over the track at Stafford Motor Speedway today, but it sure seemed like it; by late evening, I counted only 21 of the 60 or so cars still moving under their own power. Meanwhile, the Scuderia Limoni Alfa Romeo Milano will begin tomorrow’s session with a vast 68-lap lead. (Read More…)

By on April 9, 2011


The weather went from rainy to nice, and the high speeds seen at New Jersey Motorsports Park took their toll on the field-O-hoopties today. The engine carnage was overwhelming (more on that later), but some cars kept all their connecting rods where they belonged; at the end of the day, the Team Pro-Crass-Duh-Nation Alfa Romeo Milano held the lead. A pair of BMW E30s lurks close behind the Alfa, so there ought to be plenty of excitement when the green flag waves on Sunday morning. (Read More…)

By on December 4, 2009

Photoshop? What's that?

Can you tell Alfa-Romeo had to change the name of its 147-replacing Giulietta at the last minute? And yes, this is an official image.

By on November 30, 2009

Spyshot, pre name-change (courtesy:topspeed.com)

Alfa Romeo was founded in Milan some 99 years ago, but as a division of Fiat, it’s pulling up its roots to relocate its remaining 232 Milan-based employees (out of 20,000 employed there twenty years ago) to the mothership’s hometown of Turin. CEO Sergio Marchionne explained that the move is strictly business, saving the company costs by consolidating operations, but the move has one minor rub: Alfa had planned to revive the “Milano” nomenclature for its 147 successor. Obviously this proud reference to a local heritage that no longer exists caused a few problems with employees, prompting Fiat to hastily announce a last-minute name change. Rather than Milano, the name Giulietta will be used for the new hatchback. But the last minute irony-avoidance maneuver pushed back the launch of the new Alfa, which was supposed to debut with official images today. As Automotive News [sub] reports, “the decision left some monthly magazines scrambling as they had already received pictures of the car, which was badged the Milano.” Whoops! Time to re-order those decklid badges… unless the decision to go with Giulietta was inspired by the discovery of boxes of unused badging. Fiat made another such last-minute name change in 2003, when the ill-advised name “Gingo” was dropped in favor of “Panda” because its was deemed too similar to Renault’s Twingo.

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