#masterace
Down On The Mile High Street: Toyota MasterAce
Here in North America, Toyota’s marketing wizards figured out that a vehicle name that sounds like “Master Race” would be something of a liability, so they put in a bunch of grueling all-nighters and produced… the Toyota Van Wagon. Not so fast, said Volkswagen, claiming that the name sounded too much like “Vanagon,” and Toyota lopped off the “Wagon” to create a van name so boring that we still can’t quite believe it ever existed: Toyota Van.
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