Hyundai May Make Its Own Computer Chips for Autonomous Cars Because No One Wants to Be a Coachbuilder

Hyundai is considering making its own computer chips for autonomous cars, which the company expects will be readily available by 2030, according to Bloomberg.

The South Korean automaker, which is already preparing its cars with semi-autonomous technology, says the technology could be vital to car making in the future. Hyundai buys its autonomous driving-related technology from a supplier, but the director of the automaker’s automotive control system development group didn’t specify the company from which Hyundai buys the technology hardware.

Hyundai’s announcement could be competition for Silicon Valley giants such as Google and Apple that are developing autonomous driving technologies to be licenced (Google) or possibly their own cars (Apple). Hyundai developing its own chips could be a way to keep the automaker from becoming merely a sheet metal provider to autonomous car technology makers.

Read more
  • Teddyc73 Oh good lord here we go again criticizing Cadillac for alphanumeric names. It's the same old tired ridiculous argument, and it makes absolutely no sense. Explain to me why alphanumeric names are fine for every other luxury brand....except Cadillac. What young well-off buyer is walking around thinking "Wow, Cadillac is a luxury brand but I thought they had interesting names?" No one. Cadillac's designations don't make sense? And other brands do? Come on.
  • Flashindapan Emergency mid year refresh of all Cadillac models by graphing on plastic fenders and making them larger than anything from Stellantis or Ford.
  • Bd2 Eh, the Dollar has held up well against most other currencies and the IRA is actually investing in critical industries, unlike the $6 Trillion in pandemic relief/stimulus which was just a cash giveaway (also rife with fraud).What Matt doesn't mention is that the price of fuel (particularly diesel) is higher relative to the price of oil due to US oil producers exporting records amount of oil and refiners exporting records amount of fuel. US refiners switched more and more production to diesel fuel, which lowers the supply of gas here (inflating prices). But shouldn't that mean low prices for diesel?Nope, as refiners are just exporting the diesel overseas, including to Mexico.
  • Jor65756038 As owner of an Opel Ampera/Chevrolet Volt and a 1979 Chevy Malibu, I will certainly not buy trash like the Bolt or any SUV or crossover. If GM doesn´t offer a sedan, then I will buy german, sweedish, italian, asian, Tesla or whoever offers me a sedan. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.
  • Bd2 While Hyundai has enough models that offer a hybrid variant, problem has been inadequate supply, so this should help address that.In particular, US production of PHEVs will make them eligible for the tax credit.