Last year, Renault-Nissan resurrected Datsun, positioning the brand for emerging markets — like India, Russia and Indonesia — with a portfolio of models that would attract new, young consumers whose wallets were a bit thin.
It’s not quite working out thus far.
Nissan’s emerging-market brand Datsun unveiled its newest addition to its burgeoning lineup at the 2014 Automechanika Moscow show: The mi-DO.
I’ve seen a few B210s during my junkyard travels since we had this ’75 hatchback and this ’78 coupe in this series back in 2012, but most of the time I don’t find them sufficiently interesting to photograph. A bewilderingly labeled 210 or 310 or B310 or whatever it was that Nissan called their American Sunny for several months in the late 1970s, sure, I’ll shoot that. I overlook these cars, I must admit, because I came of driving age in the early 1980s, when these cars (and early Colts, and Pintos, and Vegas) were the bottom-of-the-barrel misery boxes that young people bought for $150 and loathed driving— let’s call them the Ford Tempos and Chevy Berettas of the Late Malaise Era. This B210 looked so old, sitting in the snow among the Camrys and Volvo 940s at my local Denver yard last winter, that I decided to add it to this series. Enjoy. (Read More…)
Names for various flavors of the Nissan Sunny got very confusing during the 1970s and 1980s. Starting in the 1978 model year, the front-wheel-drive replacement for the B210— known as the B310 within Nissan— kept the “210” name in the United States (meanwhile, you could also buy “510s” that were actually A10 Violets), later evolving into the car that became the Sentra. These were cheap but reliable (for the time) misery boxes, competing with the likes of the Chrysler Omnirizon, and so very few of them escaped The Crusher when they started wearing out in the early 1990s. Here’s a rare example that I found in Southern California in January. (Read More…)
The Datsun Go starts at US$5,340. Only in India is such low pricing possible at the moment.
A recent stay in India has enabled me to get a much better understanding of the Indian new car market and its dynamics which have very unique characteristics. Understanding India is essential in today’s worldwide automotive scene – a lot of the innovation taking place here will soon be applied to other developing markets (like Africa).
With a hatchback and an MPV already rolling out in India and Indonesia, the third Datsun product has been revealed for the Russian market, and it finally completes the missing piece of the puzzle: a three-box sedan.
In 2012, Volkswagen began research into starting a budget brand in the vein of Datsun and intended rival Dacia, with the aim of having a full lineup ready for sale by 2015. Two years later, the budget brand has hit a budget wall, and that’s only the start.