The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts.
How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start?
But while “race on Sunday, sell on Monday” is the parable that motivates many marques in motorsport, Prodrive sells no road cars.
How does a small, generally unheard of firm compete against the likes of Porsche, Honda, and Ford? Simple — those companies hire Prodrive to run their race programs. (Read More…)