Tag: billions

By on November 9, 2009

If you’re like me, you spent most of the weekend huddled under a blanket, half-watching television and praying for the flu agony to be over. And nobody who watched a considerable amount television this weekend could have avoided the latest flight of heavy-handed ads from Jeep and Chrysler’s new Ram brand. “My Name Is Ram” and the  E.E. Cummings-inspired “i am. Jeep” campaigns are blitzing airwaves across the country as the New, New Chrysler gears up to make its wildly optimistic sales goals. After five months of total silence coming out of bankruptcy, the ads are coming out in earnest, and they’ll be running non-stop in hopes of catching up with the $100 per retail sale ad spend goal for 2009.  Next year, Chrysler’s ad spending will go up to $170 per projected sale, peaking in 2011 at $210 per planned retail sale. And this increase in ad spending appears to explain why Chrysler’s sales projection charts swing wildly upwards after a dismal 2009. After all, if throwing upward of a billion bucks per year won’t change consumer perceptions, what will? Well, besides new product, anyway. There’s many a slip twixt the PowerPoint and the profit.

(Read More…)

Recent Comments

  • el scotto: Oh Really? Is there developed criteria/standards for testing stop-start systems? No, “mine works...
  • stuntmonkey: If it were Toyota… I wonder if this is the sort of thing that Toyota’s “If you see...
  • MBella: I think the best idea is generating the hydrogen on board. Some people at Stanford developed a system of...
  • anomaly149: In the defense of the Japanese, there are a lot of ways to generate hydrogen, but it doesn’t make a...
  • 28-Cars-Later: Interesting article. autoserviceworld.com/carsmagaz ine/dont-blame-the-oil/ “The GDI combustion...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States