Subaru Goes Big on Electrification in New Plan, Even As CEO Admits EVs Are a Tough Sell

Like it or not, Subaru plans to make up for lost time by delving deep into the world of electrification. In a technical briefing Monday, the automaker outlined a plan to draw 40 percent of its global sales from electric or hybrid vehicles by the beginning of the next decade.

Currently, the automaker only sells the Crosstrek Hybrid, but that will change as its newly strengthened partnership with Toyota starts to bear fruit.

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Crosstrek Hybrid DOA: Subaru Cuts an Underperformer From Its Lineup

It may have replaced Volvo wagons and Saab 900s in the driveways of the middle to upper-middle class, but Subaru couldn’t get its growing customer base to cosy up to its lone hybrid model.

Amid slow sales, Subaru has decided to cut the Crosstrek Hybrid loose, Cars Direct reports. The slightly greener variant disappears for the 2017 model year, meaning the automaker’s lineup returns to strictly gas-only offerings.

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  • 1995 SC PA is concerning, but if it spent most of its life elsewhere and was someone's baby up there and isn't rusty it seems fairly priced.
  • CanadaCraig I don't see ANY large 'cheap' cars on the market. And I'm saying there should be.
  • 1995 SC I never cared for the fins and over the top bodies on these, but man give me that interior all day. I love it
  • 1995 SC Modern 4 door sedans stink. The roofline on them is such that it wrecks both the back seat and trunk access in most models. Watch someone try to get their kid into a car seat in the back of a modern sedan. Then watch them try to get the stroller into the mail slot t of a trunk opening. I would happily trade the 2 MPG at highway speed that shape may be giving me for trunk and rear seat accessibility of the sedans before this stupidity took over. I ask you, back in the day when Sedans were king, would any of them with the compromises of modern sedans have sold well? So why do we expect them to sell today? Make them usable for the target audience again and just maybe people will buy them. Keep them just as they are and they'll keep buying crossovers which might be the point.
  • Kwik_Shift_Pro4X As much problems as I had with my '96 Chevy Impala SS.....I would love to try one again. I've seen a Dark Cherry Metallic one today and it looked great.