Afeela Disturbance in the Force: Sony Honda Mobility Unveils New Prototype at CES

We’ve been hearing about a supposed Honda-Sony EV project for a long time, but it finally appears there’s something real to talk about. The duo used CES 2023 as the launchpad for their new EV prototype, dubbed Afeela. 

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The New Honda Accord Hits Dealers This Month

The Honda Accord and Toyota Camry are old rivals, but the Honda recently got an overhaul for 2023, giving it an edge over its aging competitor. Honda debuted the car late in 2022 and now says the new Accord is hitting dealers’ lots. 

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Honda Used VR to Design the Prologue and Pilot TrailSport

It’s easy to pile on with criticism of the metaverse and Mark Zuckerberg’s ridiculous virtual reality fantasies, but there are plenty of practical uses for the technology. Honda used VR to continue pushing forward with vehicle design during the pandemic. 

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TTAC Rewind: 2013 Honda Accord EX

Spend your Sunday evening gazing upon the words of Alex Dykes as he reviews the 2013 Honda Accord EX.

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Study: Tesla Conquests Come From Honda, Toyota

A new study shows that a lot of Tesla buyers are coming to the brand from Honda and Toyota.

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Honda Thinks Sensing Updates Will Halve Fatal Car Accidents By 2030

Honda is chanting the mantra in which the automotive industry magically delivers “a collision-free society” by leveraging the latest technology. Though this is hardly a novel marketing strategy, even for Honda, and one that predictably requires you to be patient because the company says it won’t be arriving as standard equipment until 2030.

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Neat Tool Gives Side-By-Side Dimension Comparison for Almost Any New Car

If you spend anywhere near the amount of time we do Googling the interior and exterior dimensions of new vehicles, you’ve probably realized that there isn’t a great solution for comparing two models side-by-side. There’s good news, though, because Carsized.com exists. 

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QOTD: How We Feeling About That New Honda Accord?

Today's QOTD is straightforward and simple. The Honda Accord is one of the most well-known (and most popular, in terms of sales) nameplates on market. So when there's a new one, which happens every four to five years, people take note.

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Judge Yourself Accordingly: Honda Debuts 2023 Accord

While some brands are running away from the full-size sedan segment as if it were populated with venomous rattlesnakes, others are re-upping their wares on a decently regular basis. The latest? Honda, with its venerable Accord.


Just don’t think it’s going to make as much power as it once did, okay?

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TTAC Quick Drive: Notable Things About the 2023 Honda HR-V

Hello there and welcome to the first edition of the TTAC Quick Drive. This is basically a short version of a car review that we will apply either when a test vehicle doesn't really need a full review (perhaps its a mild refresh and mechanically unchanged) or we didn't get a lot of miles on a car (perhaps we drive a vehicle at an event for only 15 minutes). We may also use this to preview the full review of a vehicle that will publish later.

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Cleared for Takeoff: Honda Introduces 2023 Pilot

The Honda Pilot has been with us for four generations now, showing up for duty after the suits at Honda finally figured out two decades ago that Americans were serious about their thirst for XL SUVs. For 2023, the model earns new looks, a revamped interior, and a more powerful V6 engine.

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The Honda Prelude Could Return as an EV in 2028

Honda hasn’t sold the Prelude in more than 20 years, but a crop of new rumors have us hoping to see an electrified version of the iconic Japanese coupe. Australia’s Drive uncovered a story from Japan’s Best Car publication that says Honda will bring the Prelude name back in 2028 on a new EV. 

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Honda Teases New Accord: Updated Styling, Google Tech

On Tuesday, Honda teased the arrival of the 11th generation Accord – offering a series of darkened photos and just enough relevant information to whet one’s appetite.

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QOTD: How We Feeling About the Lack of Cheap Wheels?

Just a bit ago, Matt wrote about how the 2023 Honda Civic is dropping its value-priced LX trim. He pointed out that Honda has done this with other models.

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2023 Honda Civic Becomes More Expensive After Ditching LX Trim

For 2023, the Honda Civic LX is getting the boot – effectively making the Sport the new base trim. But this also means the model will become $2,100 more expensive than the previous generation. The good news is that the Sport comes with more features, though that may be of little consolation to cash-strapped buyers that had hoped the sickly global economy would result in cheaper and more practical automobiles taking the stage.

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.