Mitsuoka

The Grand Tour's "Eurocrash," 45 Percent of a Car Show

On June 16th Amazon Prime released the latest episode of The Grand Tour, “Eurocrash.” With a runtime longer than every previous episode of the show (1 hour 47 minutes), “Eurocrash” sends the presenters to central Europe for a long road trip. This particular installment is a bit different than past voyages though: The connecting thread between the presenters, journey, cars, and the episode’s events goes missing.

Corey Lewis Jun 20, 2023

Rare Rides: The 2020 Mitsuoka Rock Star, Believe in Your Dreams

Today’s obscure Rare Ride is from perhaps the most courageous car company in existence today: Mitsuoka. This two-seater combines the zesty performance of a modern Japanese roadster with Sixties American Corvette styling.

Hazard a guess what it is underneath?

Corey Lewis Apr 27, 2021

Recent Comments

NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
Slavuta So, the guys who still drive around in COVID masks are the smart ones???
Slavuta Surprise? This is decades-old "news"
Slavuta If I can get over lack of power - Civic 2L+MT. My son has Integra, which is Civic sport with Si Engine and MT, and slightly de-tuned suspension vs Si... nice car. Civic is just more comfortable car.

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The Grand Tour's "Eurocrash," 45 Percent of a Car Show

Rare Rides: The 2020 Mitsuoka Rock Star, Believe in Your Dreams

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