Jeep Celebrates 20 Years of Rubicon With Two Anniversary Wrangler Models
The Jeep Wrangler Industrial Complex continues to churn, and for 2023, the automaker’s planning two more. The 2023 Wrangler Rubicon 4xe and Rubicon 392 celebrate 20 years of Rubicon models with exclusive styling and features. The two anniversary models enter production in the first quarter and will reach dealerships later in the second quarter.
Jeep said the 20th Anniversary editions get a new grille and steel bumpers. They ride on beadlock-capable wheels and get a half-inch lift, and like every other Rubicon, both come with loud graphics declaring their configuration.
Jeep dolled up the Wrangler’s rugged, upright interior with red and black leather upholstery and a red dash insert. Each SUV also comes with an 83-piece Jeep tool kit in a canvas bag. Think of it like the luggage you can get with high-end sports cars but for people who prefer to spend weekends outside, talking about how awful the Ford Bronco is.
Buyers can upgrade the 20th Anniversary package with a Level II upfit from American Expedition Vehicles (AEV). The options group brings 37-inch BFGoodrich All-Terrain tires, which Jeep said improves ground clearance to 14.2 inches and the water fording depth to 37.1 inches. Several other AEV parts come in the upgrade, including a front skid plate, AEV bumpers, an AEV tire carrier, and off-road lights. A factory-installed air compressor is also available, enabling quick tire refills after airing down for off-roading.
[Image: Stellantis/Jeep, © 2023 Tim Healey/TTAC]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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37.1 fording depth... stock is 30 inch depth on 33 tires . 1/2 inch lift and 37's only give you an extra 2.5 inches. They must have lengthened all of the vent tubes. I don't see a snorkel in the photos.
I could care less for either toys, but sales data shows that the Bronco has been eating huge chunks of Jeep's lunch right away in its 1st year (or is it its 2nd? who cares).
So I see very little cause for Celebrating at Jeep. And maybe GM will sniff the dough and get its own Jeep Wannabe off the gate soon (a baby Hummer?)
As long as there are stupid kids, there will be silly toys.