Che Bello: Centenary Alfas Sold Out Globally

Matthew Guy
by Matthew Guy

It might be easy to poke a bit of fun at cars that use a pot of paint and trim variations to mark a company anniversary but there’s no arguing that, when done right, people tend to line up for the chance to buy one.


Case in point – all 100 units of the limited-edition Giulia and Stelvio Quadrifoglio 100th Anniversary models sold out in every region the models were offered.


In case you missed it last time around, Alfa celebrated its 100th anniversary of the Quadrifoglio performance brand by building a hundred copies each of the Giulia and Stelvio equipped with a limited-edition 100th Anniversary trim. Gear such as unique wheels, carbon fiber mirror caps, and a dark grille were all part of the deal, as was a fettled limited slip diff that deployed some mechanical tricks instead of basically just using traction control wizardry. 


The sold-out Alfa Romeo Giulia Quadrifoglio 100th Anniversary had a price tag of $85,160 while the Stelvio variant was stickered at $92,675. Think they’ll show up around the internet commanding a price premium given their relative rarity? Or are we getting past that dark era in car sales where even seemingly normal machinery had exorbitant markups?

But I digress. Under the hood of these limited-edition cars is the brand’s 2.9L turbocharged V6 engine good for 505 rampant Italian horsepower. Tosh like gold-colored brake calipers, gold-colored cabin stitching, and interior carbon fiber trim pieces with a new 3D(ish) finish are part of this package. The steering wheel is upholstered in leather and Alcantara, trimmed with black stitching and carbon fiber accents.


If you missed out, or simply didn’t want to pay almost six figures for a modern Alfa Romeo, this year’s Stelvio lineup now includes a new Competizione trim, based on the Veloce rung of its trim ladder and powered by the 2.0L turbocharged engine delivering 280 ponies instead of the Quad’s 505-horse twin-turbo monster.


Alfa adds active suspension equipment to the $55,825 Competizione, plus an upgraded stereo system and extra badging. This year’s Stelvio also gets fresh exterior lighting and a new digital instrument panel across the board. The Giulia also gets a Competizione trim, priced at $51,520. We'd take the sedan.


[Images: Stellantis]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • ToolGuy ToolGuy on Jun 16, 2023

    "carbon fiber mirror caps"

    This is the highest and best use of modern lightweight stiff materials in an automobile. Use the carbon fiber to overlay the mirror housing. (This demonstrates your mastery of automotive technology.)

  • Akear Akear on Jul 05, 2023

    Nobody cares about Alfas in the US. Stop covering this loser division.

  • ToolGuy The 6 million residents of Missouri purchase twice as many Tesla vehicles as do the 5 million residents of Alabama. So now you know.
  • Jeff S I have seen a number of new Teslas around where I live. Maybe the increased number is because Tesla has reduced the price on some of their models.
  • Carson D They'd have kept it going, but the head bolts had worn out from overuse.
  • ToolGuy Superb writeup. Thank you for sharing your experience and insights on your 2004 Outback -- this is the best take on Subaru ownership that I've seen.
  • Scott I'm afraid of Clickbait, as it's so annoying..(And don't ask me about autonomous car clickbait)
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