In January 2017, the best-selling SUV/crossover in America was the Honda CR-V.
In calendar year 2016, the best-selling SUV/crossover in America was the Honda CR-V.
But in December 2016 and the preceding three months, the best-selling SUV/crossover in America was the Nissan Rogue, sales of which rose to record November levels in 2016, record January levels last month, and all-time record levels of 40,477 units in December 2016.
Not the most powerful, refined, reliable, or dynamically competent, the Rogue is nevertheless Nissan’s most popular vehicle in America and a hugely consequential member of the SUV sector.
Yet the sheriff in town is wearing a new uniform, the Rogue is about to be joined by a new sibling, and 2017 is the second-generation Rogue’s fourth model year. Can Nissan continue to grow U.S. Rogue sales by more than 17 percent per month, and can Nissan make the Rogue America’s top-selling utility vehicle on a consistent basis? (Read More…)