Canadians registered just under 172,000 new vehicles in April, more than in any April since 2008. Through the first quarter of 2013, auto sales in Canada were down 1.9%. Imports, by which we mean non-Detroit brands, were suffering the most. Including Toyota, Hyundai, Honda, and Kia, nine Asian brands had posted year-over-year declines at the end of March.
Posts By: Timothy Cain
On a constant basis, emails arrive in my inbox with complaints about the way segments are broken down at GoodCarBadCar. And rightly so. All vehicles are not as closely aligned with a competitor as, say, the Toyota Camry is with the Honda Accord. We all see the potential for cross-shopping differently, so I’m not offended when an aggressive reader calls me an idiot because I displayed sales figures for the Audi A7 alongside sales figures for cars like the A6, 5-Series, CLS-Class, and Infiniti M rather than the Porsche 911, as per his request.
Oddly enough, the presence of the roomy Prius V and less costly Prius C have done little to harm the popularity of Toyota’s primary hybrid, the Prius. More accurately, since Toyota introduced the V, C, and Plug-In versions, sales of the core model have done nothing but rise.
Since we’ve been discussing Mazda the past few days, Timothy Cain, TTAC’s favorite indepndent sales analyst, has taken a look at how well the much-loved Mazda CX-5 is doing.
From Mazda’s point of view, the CX-5 has likely been a roaring success. But Mazda’s point of view doesn’t require success to be measured against other popular vehicles. Other than the 3, Mazda simply does not sell a high-volume product. Even the 3, which accounted for 45% of Mazda sales in the U.S. in 2012, sells once for every two-and-a-half Civics.
So often we hear analysts and fans excuse a car’s poor initial sales performance with a phrase like, “But it’s early.” Oddly, the very same phrase is legitimately used when discussing a new car’s surprisingly successful first month. In just its second month on sale, in just its first full month on sale, the Scion FR-S did not sell poorly.
Ford was America’s top-selling brand in April. The best-selling car was Toyota’s Camry. America’s favourite utility vehicle was once again the Honda CR-V. GM was down 8%. The Prius Plug-In out sold the Chevrolet Volt and Nissan Leaf. Fiat sold more 500s than they had up to this point.
These facts were either readily apparent from the get-go or made obvious by earlier coverage. Each month we break down all the data at GoodCarBadCar.net. The April 2012 recap is well underway. Here are some of the most interesting April 2012 auto sales facts which have been gleaned while sorting through the U.S. numbers.
(We’re big fans of Timothy Cain here at TTAC, and now the independent sales analyst par excellence is on board with us. Welcome!)
It’s one thing to point out that Fiat 500 sales jumped 642% in March in an attempt to display knowledge. It’s another thing to recognize, with great wisdom and awareness, that such a year-over-year comparison is all but invalid given the fact that Fiat only began selling the 500 in March of last year.