We’re still a few months away from seeing the first new XC90s at Volvo dealers in North America and many more months away from discovering whether it can rescue the brand’s fortunes on this side of the Atlantic.
Like an overdue baby who doesn’t want to leave his mother’s womb for this cruel, cold, callous world, the XC90 must be planning to dig in its heels (or wheels?) as stevedores attempt to drive it off Swedish docks onto North America-bound ships. Surely Volvo’s newest three-row crossover can’t be looking forward to joining a family of progressively more disappointing vehicles.
Setting aside the fact that Volvo Canada didn’t sell a single S80 in November 2014 – that’s just plain embarrassing – the U.S. situation last month was especially poor. See, it’s not just the age of the outgoing XC90 that’s been bringing down Volvo sales. The brand’s other models, almost without exception, are selling at a far slower rate this year than last year even as the U.S. auto industry expands at a healthy 5.5% clip. (Read More…)