Posts By: Timothy Cain

By on July 29, 2015

Post-recession-market-share-TTAC-auto-sales-chart-2015

Since 2010 — when America’s auto industry was in tatters but also in recovery — General Motors, Ford Motor Company, Toyota USA, and American Honda have lost 5.5 percentage points of market share.

Through the first half of 2015, those four automobile manufacturers produced 56.1 percent of all new vehicle sales in the United States, down from 61.6 percent in calendar year 2010.  (Read More…)

By on July 28, 2015

Canada Dodge Dart sales chart

FCA Canada only sold 220 Dodge Darts in June 2015, a 79-percent year-over-year decline. Through the first six months of 2015, Dart volume is down 55 percent to only 1,979 sales, one-fifteenth the total achieved by the best-selling Honda Civic and equal to just 1.1% of the compact car market.

The Dart’s market share in the United States, meanwhile, grew from 3.4 percent in the first-half of 2014 to 4.2 percent in the first half of 2015. Though no industry observer would suggest that the Dart’s U.S. uptick relates purely to increased desirability and demand – and not to cash allowances and fleet-friendliness – the car’s Canadian dive speaks volumes about FCA’s emphasis on light trucks and SUVs north of the 49th parallel. (Read More…)

By on July 27, 2015

bmw usa sales chart

In June 2015, BMW USA finally began providing a breakdown in their monthly sales report for the 3-Series and 4-Series. We’re grateful.

You’ll recall that in prior generations, the 4-Series was the 3-Series. The 3-Series was the 3-Series, too, but the 4-Series cars were versions of the 3-Series with two doors.

The story is still the same, except now you can get a version of the 4-Series with four doors and a hatch. You can get a 3-Series with four doors and a hatch, too, except it’s ugly. The 4-Series with four doors and a hatch is a decent looker. (Read More…)

By on July 24, 2015

Mitsubishi USA sales chart

With news that Mitsubishi is ending U.S. new vehicle production front and centre in the minds of not a single auto industry observer, one wonders how the situation devolved so quickly.

That’s not to say there are any surprises when it comes to Mitsubishi’s U.S. decline. (And remember, they’re not dead… yet.) A recall scandal tarnished the brand’s global image. Mitsubishi moved away from SUVs like the Montero, Montero Sport, and Endeavor ahead of the market’s turn toward SUVs and crossovers. Mitsubishi is reluctant to do anything more than facelift unpopular models like the Outlander. They’re unwilling to import the popular Outlander PHEV to hybrid-friendly America. They’ve utterly forsaken the midsize car market. They’ve crafted a muddled image which suggests Mitsubishi is both a performance brand (Lancer Evo) and a green brand (i-MiEV). Good news stories? Few and far between.

The results have been catastrophic. (Read More…)

By on July 24, 2015

Ford Edge Escape Explorer sales chart 2007-2015As General Motors prepares to carve out space in between their best-selling utility vehicle, the Equinox, and their large three-row crossover, the Traverse, Ford reports significant improvement with the launch of their second-generation tweener crossover.

U.S. sales of the Ford Edge jumped 44 percent to 40,083 units in the second-quarter of 2015. The May 2015 total of 14,399 units was the best May ever for the Edge, which slots in between the Escape, one of America’s best-selling utility vehicles, and rubs up alongside the longer, three-row Explorer. (Read More…)

By on July 21, 2015

TTAC Aussie imports 2

Often criticized for flopping in the U.S. marketplace, Chevrolet set a sales record with the Aussie-built SS in June 2015.

Prior to June’s “surge” up to a still rather paltry 354 units, Chevrolet hadn’t sold more than 300 SS sedans since March of last year, the only other time the SS has crested the 300-unit mark. June 2015 SS volume was four units stronger than the March record. (Read More…)

By on July 20, 2015

TTAC best-selling expensive vehicles June 2015 YTD chart

So many upper-crust products sit at the top of their respective automaker’s lineup and do little more than look pretty. They are flagships, technological showcases, standard bearers.

On the other hand, there’s the Mercedes-Benz S-Class, with its base price of more than $95,000 in the United States. Flagship? Yes. Technological showcase? That, too. Standard-bearer? Of course. But the S-Class is also popular. (Read More…)

By on July 16, 2015

Ford C-Max sales chart TTAC

Following Ford’s announcement that production of the Focus and C-Max would leave Wayne, Michigan in the next few years, sales personnel at Ford dealers across America were heard asking their managers, “We still sell the C-Max?”

No, that’s not entirely true. Ford is moving Focus and C-Max production out of Wayne by 2018, but we weren’t privy to the conversations inside Ford showrooms. That question may or may not have been asked.

Through the first-half of this year, Ford’s U.S. dealers only sold an average of four C-Max Hybrids and C-Max Energis per dealer per month.  (Read More…)

By on July 15, 2015

02 Volkswagen Golf family

Following 18 consecutive months of year-over-year decline, U.S. sales at the Volkswagen brand have improved in six of the last nine months.

Yet those U.S. sales improvements send up deceiving smoke signals. While Volkswagen’s volume increased 6 percent in June, for example, the brand’s 30,436-unit total represented an 18-percent drop compared with June 2013 and a 20-percent decrease compared with June 2012. (Read More…)

By on July 13, 2015

TTAC midsize car sales chart June 2015

As U.S. sales of the best-selling midsize car — and best-selling car overall – declined 3% during the first-half of 2015, one would assume that an opportunity opens up for its nearest rivals. But while the Camry has fallen slightly, the Honda Accord tumbled 16% and the Nissan Altima slipped 3%.

Surely then, the second tier of candidates would make real headway? No, in the midst of this convenient moment, the Ford Fusion is down 7%. In fact, on a year-over-year basis, Fusion sales have declined in eight consecutive months. (Read More…)

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