The R version of Volkswagen’s Golf isn’t the kind of car Volkswagen intends to sell in large numbers. The most recent iteration found 3894 U.S. owners in 2012, equal to 19.3% of the 20,208 fast Golf buyers, if “fast Golf” means GTI and R.
In 2013, as the Golf R’s availability inventory dried up, the Golf R attracted 1598 U.S. buyers, or 10.7% of the GTI/R total.
In the meantime, Volkswagen sold 23,946 Jetta SportWagens in 2012 and another 22,534 in 2013, years in which, respectively, VW USA sold 40,885 and 30,931 total Golfs. The Jetta SportWagen, you may recall, was and is a Golf wagon underneath. It has even been marketed in Canada that way. But, thought VW USA, the greater popularity of the Jetta nameplate in the United States meant marketing the car under that banner was more lucrative.
As VeeDub fans the world over have already noted, Volkswagen is showcasing the Golf R Wagon at the auto show in Los Angeles this week. It is the dream car for automotive writers: a relatively affordable and rather quick all-wheel-drive German wagon. It’s blue, yes, but they could paint it a lovely shade of brown, right?
Let’s say, for the sake of your dreams tonight, that this car actually ends up in America as a production car marketed and stocked by Volkswagen dealers. How many could we reasonably expect to see? (Read More…)