Posts By: Ronnie Schreiber

By on April 17, 2015

I was at the press conference in Chicago a few years back when Lincoln  announced that they had decided to jettison billions of dollars worth of brand equity and go with alphanumeric model names (well, the announcement didn’t quite go like that, but that’s a pretty close approximation of what it meant). Around that time Ford was still trying to sell luxury F-150 pickups under the Lincoln brand, first the Lincoln Blackwood and then the Mark LT, before they realized the margins were greater on Platinum F-150s. When the sedan model now known as the MKS was introduced as a concept, the press kit referred to it as the Mark S, with Mk S badging, just like Mk IIIs and Mk IVs of yore – alphanumeric badging but the model name was spoken as “Mark x”.  By the time it reached production, though, the new large Lincoln was simply the MKS. I asked a Lincoln rep what happened to “Mark” and was told that customers associated the name with old fashioned land yachts, not contemporary cars. With the new Lincoln Continental concept it’s clear that Ford Motor Company’s luxury brand has decided to embrace their inner land yacht. (Read More…)

By on April 14, 2015

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Most of the big news at the 2015 New York International Auto Show took place on the first day of the media preview, with the introduction of the Cadillac CT6, production bound Lincoln Continental and Honda Civic concepts and an all-new Chevy Malibu, as well as the Porsche 911 fighting McLaren 570S. With that in mind it’s easy to understand why the press conferences for Elio Motors and Lyons Motors were relatively sparsely attended, being held on the second press day, though the two startups faced different obstacles in getting attention. Elio’s stand at the show was with the trucks on the lower level of the Javits Center, away from most of the cars, and reporters, upstairs. Lyons Motors’ head Kevin Lyons held his press conference in the concourse on the main level, but it was easy to miss as they had no car on display, just an empty piece of carpet and a lectern. (Read More…)

By on April 6, 2015
In just a few years these nameplates will disappear from Cadillac showrooms

In just a few years these nameplates will disappear from Cadillac showrooms

It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business. (Read More…)

By on April 2, 2015

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On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

By on March 29, 2015

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Warning: Video includes fatal crash

GT Academy is a Sony sponsored competition where contestants can compete, racing on the Playstation sim, for actual rides with factory Nissan teams. Jann Mardenborough won in 2011 and he’s had a successful motorsports career since, winning in both the British GT championship and in the GP3 series. Today, Mardenborough was driving a Nissan GT-R NISMO at a VLN endurance race on the Nürburgring in Germany when the car got airborne at the Flugplatz, flipped and went over the catch fencing into an area where spectators were sitting, killing one and injuring others. Mardenborough was unharmed. (Read More…)

By on March 28, 2015

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While most car companies try to persuade broad swatches of people to buy their cars, Lotus is trying a new/old approach in promoting their new Evora 400 model, telling some folks that maybe Lotus’ fastest model is just not for them. (Read More…)

By on March 26, 2015

But of course! While researching this post I discovered that a previous owner of its subject is actually someone that I know, Myron Vernis. I featured his Mazda Cosmo and Toyota Sports 800 in a post on last year’s Eyes On Design show. Myron owns what has to be the world’s finest collection of oddball cars so the fact that this literally unique vehicle ended up in his hands came as no surprise. (Read More…)

By on March 23, 2015

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Jason Fenske is a mechanical engineer with a degree from NC State. A car enthusiast, after a number of times explaining how cars worked to his girlfriend, with the encouragement of friends he set up the EngineeringExplained website to explain to the general public how cars, and other mechanical devices like turbine engines and jet-skis, work.

(Read More…)

By on March 22, 2015

It was the late 1970s. Following the oil crisis in the wake of the 1973 Yom Kippur war, Japanese automakers were able to go from having a foothold on the west coast to being major players in the domestic American market. In 1976, Honda introduced the first generation Accord, a revolutionary package that combined outstanding fuel economy, front wheel drive, reliability, practicality, sprightly performance and a standard equipment list that included a stereo and air conditioning. At the time, Chrysler was headed by Lee Iacocca and in a changing automotive world, for some reason Iacocca decided that what Chrysler needed was a large personal luxury car. Burton Bouwkamp, who was director of body engineering for Chrysler at the time, recalled his boss barking “Where the hell is our Cadillac/Lincoln entry?” The result was the 1981-83 Chrysler Imperial, the last V8 powered Imperial to be produced. (Read More…)

By on March 18, 2015

The UK’s CAR magazine is reporting that the Mini Superleggera roadster, first shown as a concept at last year’s Villa d’Este concours in Italy, has been given the go-ahead for production by BMW management, slated to begin in early 2018. The news isn’t much of a surprise. The concept car was a joint project of BMW and the Touring Superleggera design and coachbuilding firm. When it was introduced, BMW board member Peter Schwarzenbauer, who is in charge of Mini, Rolls-Royce and BMW motorcycles, indicated that the Mini marque, seen by some as carrying brand extension to the point diminishing returns with their proliferation of niche vehicles, would instead be concentrating on a handful of what he called “super heroes” and that the Superleggera had the potential to be one of those models going forward. (Read More…)

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