Porsche Investing in Synthetic 'eFuels'

Matt Posky
by Matt Posky

Despite Porsche transitioning to all-electric vehicles with the rest of Volkswagen Group, the brand believes that its customers will still want to drive around vintage gasoline models even after the European Union has banned them into oblivion. This is especially important for the iconic 911, which the company has repeatedly hinted would be one of the last models in its lineup to ditch internal combustion.

With countless racing series already devoted to classic examples of the car, Porsche wants to ensure there’s a solution for motorists who want to do more than pet theirs in a silent garage should the government introduce even stricter standards for automobiles than what’s already coming down the pike. So it’s revisiting alternative fuels — specifically a carbon-neutral alternative to gasoline that would work in traditional engines — from Chilean e-fuel producer Highly Innovative Fuels, with whom it’s already investing.

Porsche’s latest act of faith is valued at $75 million, which is far less than the hundreds of millions it has dumped into electrification. But it’s not a trivial amount, especially after the world seems to have forgotten about advanced biofuels like cellulosic ethanol. Introduced as a way to convert inexpensive organic waste into fuel after corn-based ethanol turned out to be far less energy efficient than hoped, cellulosic ethanol has had trouble getting off the ground due to its similarities. Advocates will claim that with more investments the process can be refined to a point where it becomes carbon neutral. But they’ve lost ground to the EV crowd that’s become singularly focused on tailpipe emissions, arguably leaving biofuels floundering since roughly 2015.

Highly Innovative Fuels (HIF) is taking a different approach that sounds a lot like alchemy, however. It’s working on developing synthetic alternatives to gasoline, rather than a biofuel that’s dependent upon breaking down plant waste. The company says it uses renewable energy sourced from wind turbines to leverage electrolysis to produce “green hydrogen.”

From there, captured CO2 will be combined with the lightest element on the periodic table to create various e-fuels. While hydrogen production has long been criticized as wildly inefficient due to the number of steps involved to get to a useable, storable product, HIF has expressed confidence that it’s going to be the one to change that.

But the resulting fuels won’t be going into hydrogen-powered Porsches. In fact, the automaker said the resulting product has to result in something that can be utilized by standard combustion engines to be of any real value to the brand. HIF is making fuels to replace existing petroleum-based propellants.

In late 2020, Porsche announced a roughly $24 million investment in a pilot plant being produced by HIF in Chile that’s expected to commence production later this year. Additional investments will result in the German automaker holding onto a 12.5-percent share of the company. Porsche’s goal is to ensure e-fuels are successful and see production in other parts of the world, ideally anywhere where there are 911s still hitting the racetrack. But the brand did say it doesn’t expect HIF to be in every market.

“E-Fuels make an important contribution to climate protection and complement our electromobility in a meaningful way. By investing in industrial e-Fuel production, Porsche is further expanding its commitment to sustainable mobility. In total, our investment in the development and provision of this innovative technology amounts to more than USD 100 million,” stated Barbara Frenkel, Member of the Executive Board for Procurement at Porsche AG.

Unless Highly Innovative Fuels has enjoyed a miraculous technological breakthrough, it’s difficult to trust that these e-fuels are going to be nearly carbon neutral. But they do represent another avenue for energy and are likely worthy of some exploration if there’s any legitimacy to what’s being claimed. Porsche and the rest of Volkswagen Group have been looking at renewable fuels for years and seem to think it has found itself a winner and cars are only the beginning. The company is already talking about utilizing e-fuels for shipping, aviation, and selling e-fuel byproducts to the chemical industry.

However, Porsche said the first step would be to use fuel coming from Chile in its motorsport flagship projects as a test case. From there, it would like to lean upon HIF to fuel vehicles rolling off assembly lines or stationed at showrooms. Though the company stated that its ability to acquire a stake in the company’s Delaware-based holding company will be subject to approval by the relevant antitrust authorities.

[Image: USJ/Shutterstock; Porsche]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • W Conrad I'm not afraid of them, but they aren't needed for everyone or everywhere. Long haul and highway driving sure, but in the city, nope.
  • Jalop1991 In a manner similar to PHEV being the correct answer, I declare RPVs to be the correct answer here.We're doing it with certain aircraft; why not with cars on the ground, using hardware and tools like Telsa's "FSD" or GM's "SuperCruise" as the base?Take the local Uber driver out of the car, and put him in a professional centralized environment from where he drives me around. The system and the individual car can have awareness as well as gates, but he's responsible for the driving.Put the tech into my car, and let me buy it as needed. I need someone else to drive me home; hit the button and voila, I've hired a driver for the moment. I don't want to drive 11 hours to my vacation spot; hire the remote pilot for that. When I get there, I have my car and he's still at his normal location, piloting cars for other people.The system would allow for driver rest period, like what's required for truckers, so I might end up with multiple people driving me to the coast. I don't care. And they don't have to be physically with me, therefore they can be way cheaper.Charge taxi-type per-mile rates. For long drives, offer per-trip rates. Offer subscriptions, including miles/hours. Whatever.(And for grins, dress the remote pilots all as Johnnie.)Start this out with big rigs. Take the trucker away from the long haul driving, and let him be there for emergencies and the short haul parts of the trip.And in a manner similar to PHEVs being discredited, I fully expect to be razzed for this brilliant idea (not unlike how Alan Kay wasn't recognized until many many years later for his Dynabook vision).
  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
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