GM Targets FCA Owners As Labor Day Nears

General Motors has conquest on the mind. As the Labor Day long weekend and all of its associated new car deals looms, the automaker wants to woo owners of Fiat Chrysler products (or their family members) into top-selling Chevrolet and GMC models.

It’s not a huge incentive, but it does call attention to the General’s renewed rivalry with Ram. Chevrolet in particular wants to widen the pickup sales lead it only just recaptured from its resurgent rival.

According to CarsDirect, GM’s offer of an extra $750 off for owners (or their family members) of 2006-or-newer FCA product kicked off a week ago and runs until the end of the month. It also applies to lessees of 2015 or newer Chrysler, Dodge, Jeep, and Ram vehicles.

The cash can be combined with offers of up to 15 percent off MSRP, with no trade-in required.

The conquest products are few, but they do move a lot of metal for GM: the Chevrolet Equinox and Silverado 1500 Crew Cab, plus their direct GMC siblings. Already, one can find any number of offers for these models, including significantly cheap leases for low-end Silverado 1500s. For example, the 2020 Silverado 1500 Crew Cab 2WD Custom (with 4.3-liter V6 and Custom Value Package) can be had for $312 a month for 36 months with nothing down.

If you recall, Ram ate Chevy’s lunch last year, with its 1500 Classic/1500/HD combo catapulting the brand’s pickup sales above that of the Silverado nameplate. At the time, Chevy was phasing in its 1500 and HD models, with sales sinking during the new-generation changeover.

Nothing’s normal this year, but Chevrolet can at least claim the big-truck lead over Ram. Through the end of June 2020, Silverado sales are up 4.05 percent over the first half of 2019, reaching 267,166 units. In the same period, Ram sold 246,253 full-size or heavy duty pickups — a year-to-date drop of 18 percent.

While the deals on popular models are worthy of note this August, the long weekend that marks the end of summer typically brings even more tempting offers. Play your cards wisely.

[Image: © 2020 Chris Tonn/TTAC]