Pandemic Muscles Into Honda and Mazda's 2019 Profits

Steph Willems
by Steph Willems

The ongoing coronavirus pandemic only reared its spiky head at the tail end of the fiscal year, but the disruption to automakers was strongly felt. In a new vehicle market that was largely cooling off, the impact of fewer sales and idled plants was immediate.

That said, the virus didn’t spread the damage evenly.

On Tuesday, Honda reported a $5.9 billion operating profit for the just-ended fiscal year — a drop of 13 percent over the previous year. Analysts were expecting a slightly better result.

Those same people were left guessing as to the automaker’s current fiscal performance, as Honda didn’t provide an outlook for the current year. Suffice it to say it doesn’t take a psychic to see a dismal year ahead. Honda’s North American plants only came online Monday after shutting down in late March, and weakened economies, existing lockdown measures, and continuing supply chain disruption stands to lower production output and sales across the globe in the months ahead.

Now, Honda’s a major automaker with assembly operations galore and stratospheric annual sales. What about a smaller automaker? Take Mazda, which on Tuesday issued a profit warning to investors. The automaker now expects a 81-percent drop in 2019 fiscal year net income — a significantly worse scenario than the previously predicted 32-percent drop.

The strain on Mazda’s balance sheet is expected to lower its net profit to $112 million; just barely in the black. Operating profit is now predicted to drop 47 percent, a far great amount than the previous 27-percent predicted drop. On top of that, sales projections for 2020 saw another haircut; the automaker now envisions the sale of just over 1.4 million vehicles, down from 1.5 million in an earlier forecast.

It was reported last week that Mazda is seeking $3 billion in financing to tide it through the health crisis.

[Source: Automotive News, Reuters] [Image: Honda]

Steph Willems
Steph Willems

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  • Deanst Deanst on May 12, 2020

    It’s heard to believe Mazda was once competing with Honda for the best selling car in Canada. The new 3 is nowhere to be found.

  • MRF 95 T-Bird Whenever I travel and I’m in my rental car I first peruse the FM radio to look for interesting programming. It used to be before the past few decades of media consolidation that if you traveled to an area the local radio stations had a distinct sound and flavor. Now it’s the homogenized stuff from the corporate behemoths. Classic rock, modern “bro dude” country, pop hits of today, oldies etc. Much of it tolerable but pedestrian. The college radio stations and NPR affiliates are comfortable standbys. But what struck me recently is how much more religious programming there was on the FM stations, stuff that used to be relegated to the AM band. You have the fire and brimstone preachers, obviously with a far right political bend. Others geared towards the Latin community. Then there is the happy talk “family radio” “Jesus loves you” as well as the ones featuring the insipid contemporary Christian music. Artists such as Michael W. Smith who is one of the most influential artists in the genre. I find myself yelling at the dashboard “Where’s the freakin Staple singers? The Edwin Hawkins singers? Gospel Aretha? Gospel Elvis? Early Sam Cooke? Jesus era Dylan?” When I’m in my own vehicle I stick with the local college radio station that plays a diverse mix of music from Americana to rock and folk. I’ll also listen to Sirius/XM: Deep tracks, Little Steven’s underground as well as Willie’s Roadhouse and Outlaw country.
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  • MaintenanceCosts Golf with a good body and a dying engine. Somewhere out there there is a dubber who desperately wants to swap a junkyard VR6 into this and STANCE BRO it.
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