Nissan Looks to Stem the Flow in Japan, Eyes Production Changes in America

Steph Willems
by Steph Willems

Still sidelined by the coronavirus pandemic in North America and suffering from supply chain and demand issues in its Japanese home base, Nissan is prepared to stem domestic output by 70 percent in May, Reuters reports.

The unconfirmed production cut won’t be a single-month affair, either. On this side of the Pacific, it seems Nissan brass want birds of a feather to flock together, with possible changes incoming at the automaker’s two American vehicle assembly plants.

But back to that domestic situation. As demand in Europe and North America dwindles amid severe and widespread lockdown orders, Nissan’s Japanese manufacturing capacity finds itself grossly oversized for the job at hand. Feeding the Japanese market can be accomplished with a fraction of the output. Hoping to avoid a scenario like that seen with Hyundai, documents seen by Reuters show the automaker will cut production by 70 percent in May and 43 percent in June.

In this continent, changes could be afoot at the company’s Mississippi and Tennessee assembly plants. Citing supplier sources, Automotive News claims Nissan wants to move around a couple of models. The Murano would move from its current home at Canton Assembly to Smyrna Assembly, where it would find a place alongside the Rogue and Pathfinder. While the automaker was expected to consolidate Altima production at one site (Canton), sources now say that plan’s on hold due to the unexpected arrival of COVID-19 and all its baggage.

A Nissan spokesperson did not confirm the report, saying only that the company regularly studies a number of scenarios related to production efficiency.

[Image: Nissan]

Steph Willems
Steph Willems

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 4 comments
  • Art Vandelay Art Vandelay on Apr 27, 2020

    Wonder if they are shifting product in anticipation of shutting one down.

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    • Oberkanone Oberkanone on Apr 27, 2020

      Not shutting down, selling. At least that was a scenario in February before Pandemic. & not just selling the facility, selling the full size truck and van program. Buyer is in capital conservation mode now.

  • Legacygt Legacygt on Apr 28, 2020

    Is this a more engaging drive than a Mazda CX-9? The CX-9 has pros and cons but if you care about a degree of sportiness and engagement, it probably beats the MDX. It's top trim levels may also be more luxurious for several thousand less. And if all you care about is the drive, you can get a lower trim level for $20K less.

  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.
  • MKizzy If Tesla stops maintaining and expanding the Superchargers at current levels, imagine the chaos as more EV owners with high expectations visit crowded and no longer reliable Superchargers.It feels like at this point, Musk is nearly bored enough with Tesla and EVs in general to literally take his ball and going home.
  • Incog99 I bought a brand new 4 on the floor 240SX coupe in 1989 in pearl green. I drove it almost 200k miles, put in a killer sound system and never wish I sold it. I graduated to an Infiniti Q45 next and that tank was amazing.
  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.
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