BMW's Not Entirely Breaking With Tradition

Steph Willems
by Steph Willems

It’s quite possible a gasp of horror escaped from your lips after laying eyes on the upcoming BMW 2 Series Gran Coupe for the first time. Unmistakably front-drive in profile, the brand’s new entry point ⁠— which happens to be based on the X1 and X2 crossovers ⁠— saw fit to avoid front-drive-only models in North America.

The same goes for the X1 and X2, though overseas buyers can find themselves a Bimmer that only pulls, never pushes. Just don’t ever expect to find one bearing a coveted M badge, the automaker promises.

Speaking to Australia’s CarAdvice, BMW M boss Markus Flasch said high-performance badging will never appear on a front-drive car, just rear- or all-wheel drive models. Perhaps that’s already too broad a landscape, given some purists’ lack of enthusiasm for the upcoming M235i xDrive Gran Coupe and the X2 M35i. Still, it’s a nod towards tradition, and it’s in keeping with how rival Mercedes-Benz configures its AMG-badged products.

When asked if a front-drive M car is something the brand has up its sleeve, Flasch said, simply, “No, it’s not.”

“We have a very strong offering in the M2 so we figure there’s no need to have a high-performance car based on the 2 Series and then a performance car based on the 1 Series,” he added.

BMW just switched its 1 Series, which U.S. buyers can’t have, from rear-drive to a front-drive layout for the 2020 model year. Like the model’s 2 Series Gran Coupe platform mate, 1 Series models offered with xDrive are deemed worthy of an M. Expect to see an M135i hatch on the European market in short order.

As for the unrelated, rear-drive 2 Series coupe, that model’s M variant is a fun pocket rocket with lots of cred. It’s also almost single-handedly keeping the manual transmission alive in the brand’s U.S. lineup, and it doesn’t look to be going away anytime soon.

Calling it the brand’s “most charismatic and purest model,” Flasch said the automaker has a 2 Series follow-up in the works, and it will not arrive with anything but a rear-biased drivetrain.

“The M135i xDrive is very attractive in the performance segment but if you really want high performance, customers will always go for the M2,” he said.

[Images: Chris Tonn/TTAC, Kevin Mio/TTAC]

Steph Willems
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  • ToddAtlasF1 ToddAtlasF1 on Nov 01, 2019

    Front wheel drive cars can drive just fine when they're properly engineered. When BMW first brought over their Mini Cooper, my then-girlfriend was quick to order one. It was lots of fun to drive but fell apart in less than two years. I've also owned BMWs. I stopped buying BMWs when they stopped making good looking cars that drove better than higher quality alternatives. Would I buy a premium FWD car? Yes. Would I buy a FWD BMW? No, but mostly because their current offerings are comically hideous and there are companies that make cars that are just as nice to drive while being much better engineered and built.

  • Speedlaw Speedlaw on Nov 02, 2019

    It is a simple matter of ... powah. If your rears drive and fronts steer, you split the jobs. This works until the rears have too much power, like vette C5, C6 or C7. This almost never happens in normal commuter cars, so.... We go FWD. Cheaper to make and assemble, but now one set of wheels does nothing and the fronts do all the work. I've had a bunch of SAAB, GTi, etc and you can do a lot with FWD, but you are limited eventually. You need to be AWD above a threshold (think Nissan GT-R) because then you can get all the power to the ground with stability. An M car has a performance threshold that is too high for FWD only. VW-Audi's S3/Rtype is AWD.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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