Overgrown Fiat 500 Launched
Fiat launched a seven-seat version of its Fiat 500, a car that used to be known for its cramped space in the original model. Called the 500L Living (as in Living Room …), the seven seater “is about a meter longer than the classic 500,” writes Reuters.
The car gained 20 centimeters on the Fiat 500L, on which it is based. The MPW is “essentially a stretched version of the 500L,” writes Autoexpress. “That allowed engineers to squeeze in a third row of seats, but don’t expect acres of space back there.”
Other expectations are pretty big: “We expect to sell about 20,000 to 30,000 of them in Europe in the next 12 months,” Gianluca Italia, Fiat brand chief for Europe, Middle East and Africa, told Reuters.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I know a number of families with three kids, and having three kids really does limit the car choices beyond a minivan. However I'd still have concern about putting a lot of kids in a small car. I'll be curious to see how it does in safety tests?
Just think, you can use that 3rd row to torture people that secretly despise.