The Mitsubishi dealership in Easley, South Carolina is aiming for new business by offering a free gun with the purchase of any new or used vehicle, according to Columbia’s Channel 10.
Having firearms on hand during the negotiation process is probably not a good idea, so buyers at Mitsubishi of Easley are given a $250 gift certificate redeemable at Sharp Shooters Gun Club and Range in Greenville.
This is the second South Carolina Mitsu dealer in the news recently for a dubious sales scheme. Indicted Spartanburg Suzuki dealer Paul Gibson also lost his Mitsubishi franchise when he filed for bankruptcy as he faced having to reimburse hundreds of car buyers that his stores had defrauded.
Many of you told us that the brand will be the next to exit America. Mitsubishi’s sales are down 28.7% this year through October versus 2011. Their 400 U.S. dealers sell an average of 13 cars a month apiece. The Lancer and Galant drive off into the sunset in 2013 and their replacements have yet to be announced. Only the Outlander is keeping Mitsubishi outlets alive. Their products are ranked 32nd out of 36 brands in Initial Quality per J. D. Power.
The end result is a desperate dealer body that resorts to cheesy giveaways to move the units to their low FICO score customers. It is no surprise that Mitsubishi is consistently at the bottom of Power’s Sales Satisfaction surveys.
So would a free firearm incentive entice you to buy a car? Or is it simply Robert Farago’s wet dream?