Shanghai Auto Show: World's Baddest Convertible

Bertel Schmitt
by Bertel Schmitt

“Herr Professor Piech! I guess all of us here at the Volkswagen Group are still working on becoming the world’s largest auto maker … by 2018, that’s right.

In the meantime, we built the world’s largest convertible!”

I hope he won’t mind the Spaltmass …

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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