Chinese Government OKs Geely's Volvo Buy. Ford Plays Hard to Get

Bertel Schmitt
by Bertel Schmitt

Geely has been given the red stamp of approval to go forth and buy Ford’s Volvo, Gasgoo reports. The permit was issued by China’s National Development and Reform Commission, which has to approve foreign acquisitions exceeding $100 million. Gasgoo says that Geely is “the only Chinese automaker that has won official confirmation on such deals.” A thinly veiled hint that the Hummer deal is still up in the air. Changan, Ford’s joint venture partner for Volvo in China, said it would not run for Volvo “because of unspecified conditions,” Gasgoo says. How much money will change hands?


The Wall Street Journal reported in mid-July that Geely was ready to submit an offer anticipated to be around $2 billion. Something must have gotten lost in translation: It wasn’t greenbacks. It was 2 billion red Maos, or Chinese Yuan, the usually reliable China Car Times reports. That comes out to a little less than $300 million.

A few days before the announcement, Geely’s Chairman Li Shufu bought 98 million shares of Hong Kong listed Geely for $129.36 million (US, not Hong Kong $). He now owns 51.54 percent of Geely.

Not so fast, says the Wall Street Journal, which hopefully has its facts and currency rates together this time. Citing a “knowledgeable person,” the WSJ has it that “Ford has decided to wait for General Motors Co. to wrap up its sale of Adam Opel GmbH unit, and is hoping to invite a loser in that two-way bidding race to bid for Volvo.”

The WSJ‘s mystery source says that “three players” are bidding for Volvo: Geely, BAIC, and an unidentified European investment group. Deep throat says Ford expects BAIC to go after Volvo with greater vigor (and more money). Ford also hopes that whoever loses the Opel deal, Magna, RHJ ( or both) come after Volvo.

Every seller likes a bidding war. Even if it’s just a wet dream. With Opel, the lucky buyer puts a few hundred million Euros on the table and receives billions of German government Euros, plus a sizable car company. With Volvo, it’s all cash, no government money and a much smaller car company.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Th009 Th009 on Jul 30, 2009

    @Sajeev, I think that the D3 platform wasn't so bad when Volvo introduced it in 1999. Trouble is that nobody (Ford or Volvo) has bothered to do anything substantial with it since then. Now Ford and Volvo are introducing new models on a platform more than 10 years old ...

  • Sixteengun Sixteengun on Jul 31, 2009

    th009: P2-platform introduced in 1998 as 1999 S80, includes S60, V70, XC70, XC90. The only P2 still currently assembled is XC90. P1-platform introduced as 2004 1/2 model, now includes C30, C70, S40, V50 P3-2007 and later S80, 2008> V70 & XC70, 2010> XC60. Have not done anything with it?????

  • Orange260z I'm facing the "tire aging out" issue as well - the Conti ECS on my 911 have 2017 date codes but have lots (likely >70%) tread remaining. The tires have spent quite little time in the sun, as the car has become a garage queen and has likely had ~10K kms put on in the last 5 years. I did notice that they were getting harder last year, as the car pushes more in corners and the back end breaks loose under heavy acceleration. I'll have to do a careful inspection for cracks when I get the car out for the summer in the coming weeks.
  • VoGhost Interesting comments. Back in reality, AV is already here, and the experience to date has been that AV is far safer than most drivers. But I guess your "news" didn't tell you that, for some reason.
  • Doc423 Come try to take it, Pal. Environmental Whacko.
  • 28-Cars-Later Mazda despite attractive styling has resale issues - 'Yota is always the answer.
  • 28-Cars-Later Try again.
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