While America Slept. Friday, January 2, 2009

Bertel Schmitt
by Bertel Schmitt
A – due to worldwide holiday inertia – very short overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. Until Jan 4, 2009, WAS is being filed from Tokyo.

Hyundai sees trouble ahead: Hyundai’s Vice Chairman Choi Jae Kook gave employees an uplifting New Year’s speech, writes Bloomberg. Choi said, Hyundai expects global industrywide vehicle sales to fall at least 7.7 percent next year. Sales may fall below 60 million from an expected total of about 65 million this year, “Next year will be a critical time for all automakers as there could be a big industrywide shake-up” amid slowing sales and overcapacity, Choi said. Global industry capacity stands at about 90 million vehicles a year, Choi said. That is an untenable capacity utilization of 66 percent. Hyundai and Kia have a combined annual capacity of 5.3m vehicles. According to the Chinese news agency Xinhua, Hyundai’s “total global sales in 2008 reached 4.8 million vehicles, down from 3.96 million units in the previous year.” Of course, this doesn’t make any sense, but other news outlets print it anyway.


Chinese motorization slowing down: According to statistics of the Chinese Ministry of Public Security, there were 169.88m motor vehicles on China’s roads as of the last day of 2008. This is an increase of 6.33 percent from last year, reports Gasgoo. The number of licensed drivers grew to 180.66 million, up 10.23 percent. It should be noted that in China, a “vehicle” counts as anything that has a motor and wheels, including cars, motorcycles, tricycles, tractors, trucks and possibly the odd tank. Private motor vehicles rose by 6.4 percent and account for 76.14 percent of all motor vehicles. The rate of increase was down by 4.52 percentage points from last year.

China exports less, imports more: Beijing is expected to be getting a bid edgy about the following factoid: China’s auto exports – which had been disappointing at best – fell 46.5 percent in November compared to the same month last year, Gasgoo says, citing data from the China Association of Automobile Manufacturers. A scant 35,800 cars were exported from China. In November, China’s auto imports still grew 3.5 percent to 33,300 units from the year-earlier month.

Brilliance surprises China- with high prices: China’s Brilliance, joint venture partner of BMW, unveiled two self-developed sedan models, the Zhonghua Junjie Wagon and the 2009 Zhonghua Zunchi, which are separately priced at $15.5K-$22.8K for the Junjie and $18K-$36K for the Zunchi. This pricing is regarded a bit rich in China, as comparable cars are usually priced $11K lower.

GM sales way down in India: GM demonstrated that it is possible to show dismal sales even in a country that has some growth left. General Motors India reported a 35.95 per cent decline in its domestic sales at 4,041 units in December last year, against 6,309 units in the same month in 2007, writes India’s Hindu Business Line. GM India managed to sell 509 Chevrolet Taveras, 867 Chevrolet Aveos, 248 Chevrolet Optras, 2,382 of the Chevrolet Spark, and a whopping 35 of the Chevrolet Captiva. For the full year of 2008, GMI posted a 9.44 percent growth with 65,702 units sold.

Skoda’s sales way up in India: Skoda India total sales for 2008 are 16,188 units, a growth of 28.5 percent compared to the prior year, the Economic Times writes. Skoda India is a subsidiary of Czech Skoda Auto, which belongs to Volkswagen. The company has a facility in Aurangabad, Maharashtra.

Rare Bugatti found in barn: After the 2007 death of reclusive Newcastle doctor Harold Carr, relatives finally opened a dusty barn which the good doctor had left them. Under thick layers of dust, they found a 1937 Type 57S Atalante Bugatti, along with a classic Aston Martin, and a Jaguar E-type, the BBC reports. The Bugatti, thought to be one of just 17 built, is to be sold by Bonhams in Paris next month. It is expected to fetch more than $4m. The Bugatti 57S is a highly coveted car by collectors, with at least four thought to belong to the Musee Nationale de L’Automobile in Mulhouse, France. The dusty Bugatti was originally owned by Earl Howe – first president of the British Racing Drivers’ Club.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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